General Motors · 1 day ago
Global Director, Marketing Technology (SMRT) Strategy & Solutions
Warren, MI
Full-time
Hybrid
Director/Executive
15+ years expGeneral Motors is a leading automotive company focused on innovation and transformation. The Director of Marketing Technology is responsible for driving the product strategy and delivery of marketing capabilities, ensuring seamless integration between various marketing channels and leveraging data-driven insights.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
Responsibilities
Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting
Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that breaks down silos and builds tools and platforms that have broad use across the enterprise
Lead the organizational shift toward a closed-loop ecosystem where marketing activity is optimized by first-party data, predictive AI modeling, and CRM insights
Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across web, CRM, and media
Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels
Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers. Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market
Partner with Engineering and Data Science teams to architect a superior marketing technology landscape by integrating top-tier AdTech and MarTech solutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability
Lead the strategy for operationalizing platform-native AI (e.g., Adobe Sensei, Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount
Evolve GM's stack with deep expertise across: Adobe Experience Cloud: AEM, AEP, Adobe Campaign, Analytics, Target, WebSDK, and AI-driven content supply chain tools; Salesforce Ecosystem: Marketing Cloud, Sales and Service Cloud; AdTech Integration: LiveRamp, Google Ads Data Hub, and social listening/activation tools; Lead the strategy for high-fidelity data products, including Identity Resolution (ID Graph) and Clean Rooms to enable safe collaboration with media partners
Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes
Foster a culture that understands both the creative side of media and the technical side of audience data
Qualification
Required
15+ years of relevant professional experience, with specific exposure to Marketing Technology, Advertising Technology, Content Management, Asset Management, enterprise-grade experience
Proven track record of connecting paid media campaigns with CRM/Lifecycle marketing, including experience with audience suppression and retargeting strategies
Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud, and the broader AdTech ecosystem (DSPs, DMPs, Clean Rooms)
Experience implementing AI/ML capabilities within marketing workflows, including predictive scoring, lookalike modeling, or generative content tools
Expert knowledge in 1st party data strategy, audience segmentation, and privacy-safe media activation (Clean Rooms, CCPA/GDPR)
Comfort with Ambiguity: Thrives in fast-changing environments; able to chart a path forward where the landscape shifts rapidly
Influence Without Authority: Navigates complex stakeholder dynamics (Media Agencies, Brand Marketing, Legal, IT) to build consensus
Strategic Vision: Ability to see the big picture of the total customer journey—from anonymous ad impression to known customer loyalty
Bachelor's degree required
Preferred
MBA or advanced degree preferred
Benefits
Total Rewards resources
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
H1B Sponsorship
General Motors has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (787)
2024 (740)
2023 (450)
2022 (795)
2021 (748)
2020 (452)
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase