KeyBank · 1 day ago
Senior Digital Analyst
4910 Tiedeman Road, Brooklyn, OH
Full-time
Hybrid
Mid, Senior Level
$79K/yr - $146K/yr
3+ years expKeyBank is a financial services company that is seeking a Senior Digital Analyst to drive data-informed decisions for their digital marketing initiatives. The role involves providing analytical support for optimization, performance reporting, and cross-functional collaboration to enhance user experience and ROI.
Banking
No H1B
Responsibilities
Help design digital tests, advise on implementation, and monitor progress
Deliver regular reporting of test outcomes and contribute to a test & learn library
Support optimization initiatives through funnel and experience analytics
Identify personalization opportunities on-site and off-site
Develop and maintain dashboards in Adobe Analytics, Tableau, or Power BI
Provide timely and accurate reporting on traffic, journeys, and conversion metrics
Ensure accurate and analytics-ready data capture across .com properties and campaign landing pages
Enrich digital journey data by activating additional customer and marketing contextual datasets
Maintain data integrity and compliance with privacy standards
Collaborate with engineering teams for data integration and troubleshooting
Partner with UX, Marketing, and Product teams to inform design and content decisions
Author ad-hoc analyses for strategic projects and leadership reporting
Qualification
Required
Bachelor's degree in business analytics, data science, marketing, or related field
3+ years of experience in digital marketing analytics or web analytics
Familiarity with Adobe Analytics, Adobe Target, and related campaign enablement workflows
Strong skills in a data visualization tool (e.g. Tableau, Power BI)
Working knowledge of a data analysis language (e.g. SQL, Python, R)
Understanding of digital marketing KPIs, CRO strategies, and unified marketing measurement
Excellent communication and data storytelling skills
Preferred
Proficiency with Adobe Analytics, Adobe Target, or related product(s) within the Adobe Experience Platform
Demonstrated ability with attribution modeling and conversion path analysis
Familiarity with causal inference, randomized controlled experiments, and measuring incrementality
Company
KeyBank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Gorman
Chairman, Chief Executive Officer, and President, KeyCorp
Holly Santoro
Executive Administrator to the Chairman & CEO
Recent News
2023-08-28
Company data provided by crunchbase