Marriott International · 17 hours ago
Senior Director, Marketing, The Ritz-Carlton & Ritz-Carlton Reserve
7750 Wisconsin Ave, Bethesda, MD, 20814, US
Full-time
Hybrid
Director/Executive
$151K/yr - $230K/yr
15+ years expMarriott International is the world’s largest hotel company, and they are seeking a Senior Director, Marketing to lead innovative marketing strategies for The Ritz-Carlton and Ritz-Carlton Reserve. This role involves developing and executing global marketing strategies to enhance brand positioning and drive engagement with luxury travelers.
LeisureTourismTravel
Responsibilities
Takes a leadership role in the development of a compelling and differentiated brand and marketing strategy, leveraging the brands’ consumer, competitive, and other stakeholder profiles and needs. Oversees pulldown of global strategy through continent lens
Owns the Brand Positioning, develops and manages the Brand’s Visual Identity, develops communication tools and templates to ensure consistent execution by broader organization and hotels
Leads the marketing team to drive the Global Brand Marketing and Messaging Strategy with a top funnel focus and owned channel focus. Supports global campaign efforts
Works with Director of Partnerships to create strategy for partnerships and development of all partners for the brand
Encourage property pull-through of brand marketing initiatives with the development of Activation Toolkits (PR, Social, Experiential, Digital, etc.)
Establish relationships with key property leaders (Owners, General Managers, Directors of Sales and Marketing, etc.)
Deeply understands the target audience and its nuances as relates to opportunities for brand marketing and programming. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies
Oversees the creation of strategic brand business plan, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation)
Supports Ritz-Carlton Reserve growth through development of on-strategy materials for development, continent teams, and other partners. Assumes a leadership role to ensure the success of new openings and support through brand marketing
Develops, socializes, and executes a marketing framework to create awareness of Ritz-Carlton Reserve and its collection of hotels
Creates project plans, guides, and engages respective project teams throughout the project from kick off to implementation
Informs business strategies, plans and initiatives with relevant luxury, industry, and market data
Actively participates in the development of a compelling and differentiated brand and marketing strategy, leveraging the brands’ consumer, competitive, and other stakeholder profiles and needs
Supports the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, marketing, growth, demand generation, partnerships)
Identifies and executes new initiatives, marketing strategies, partnerships, and projects for the brand
Acts as an ambassador representing the brands in a variety of forums with internal and external stakeholders including brand immersion, owner meetings, development meetings, new hotel openings, General Manager webinars and conferences, continent team meetings and other internal settings
Partners with internal insights team to spot trends, innovative ideas, and practices relevant for the brand sharing key findings with brand and extended teams
Sets direction for initiatives that improve brand performance and oversee brand standards review and approval process. Partners with larger brand and continent luxury teams, as appropriate, on those initiatives
Serves as brand advocate by helping resources and extended teams understand the brand direction
Shares the brand vision for marketing and collaborates with VP of Luxury Marketing and content marketing teams
Has an eye for aesthetic ensuring a luxury lens on all presentations, marketing materials and toolkits working with team to ensure a keen understanding of brand direction
Identifies pilot hotels and partners to test and learn on key brand marketing and programming initiatives
Develops materials to support guest programming and collaborates on ways to drive press for those initiatives
Collaborates with the brand and MILUX partnerships to identify opportunities and potential partners to enliven the guest experience and marketing strategy
Acts as a liaison and resource for the global design team to execute specific, differentiated brand design foundations and supporting design standards and guidelines
Drives new GM onboarding, as appropriate, and plans and executes new GM immersion meetings in partnership with broader brand and continent teams
Leads brand experience projects to drive brand differentiation and preference. Directs the development of brand proof points and related resources in partnership with the global operations team
Leads team meetings and ensures delegation and ownership of assignments amongst the team
Collaborates with development and global design to ensure on-strategy growth and renovations for the brand
Provides guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained
Qualification
Required
15+ years' experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance
4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
20+ years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance
10+ years of experience in the luxury category, preferred
Relevant marketing and brand experience
Benefits
401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Coverage for medical
Dental
Vision
Health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Educational assistance
Paid sick leave
0.077 PTO balance for every hour worked
A minimum of 9 holidays annually
Company
Marriott International
Marriott International, Inc.
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
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