Instacart · 1 day ago
Digital Media, Ads & Marketing Counsel
United States
Full-time
Remote
Senior Level
$231K/yr - $244K/yr
5+ years expInstacart is transforming the grocery industry and is seeking a dynamic and experienced Counsel to provide legal support across their Ads and Marketing functions. The role involves advising on legal compliance, negotiating commercial agreements, and collaborating with cross-functional teams to support strategic initiatives in a fast-paced environment.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Serve as a trusted legal advisor to both the Ads and Marketing teams, supporting strategic initiatives, campaigns, product innovations, and launches, while mastering the intricacies of the Instacart business to provide meaningful, proactive guidance
Provide proactive, pragmatic legal advice on a range of matters, including commercial terms, business operations, consumer protection, advertising compliance, IP (including trademark, copyright, and right of publicity clearance and counseling), privacy, and digital content strategy
Anticipate legal issues and trends, helping the business 'see around corners' and mitigate risk before it arises
Draft, negotiate, and implement commercial agreements, including advertising platform agreements, publisher contracts, influencer, talent and sponsorship deals, creative and production agency agreements, agency terms, ad tech terms, media buying terms and guidelines (e.g., IAB), and integrated marketing promotions
Create and update form agreements and templates that reflect best practices and reduce friction for business teams
Monitor and interpret relevant legal and regulatory developments affecting marketing, retail media, advertising platforms, and e-commerce—including FTC, FCC, NAD, GDPR, and CCPA/CPRA requirements
Guide on compliance with advertising law, substantiation, disclosures, privacy requirements, endorsements, user-generated content, sweepstakes, promotions, and digital media campaigns
Partner with Product, Compliance, Data Privacy, Brand, and Engineering to ensure legal considerations are embedded in the planning stages
Train internal stakeholders on legal policies, risk mitigation strategies, and regulatory requirements
Communicate complex legal issues clearly and succinctly to non-legal stakeholders, including executive leadership
Drive scalable legal solutions, operational efficiencies, and process improvements supporting Instacart’s rapid growth
Engage with emerging technologies such as AI in advertising/marketing, and contract management systems to proactively identify legal and practical risks and solutions
Qualification
Required
J.D. from a top-tier law school and active membership in at least one state bar (California preferred)
5+ years of relevant legal experience, with a strong emphasis in advertising and marketing law
At least 3+ years supporting or advising businesses on digital advertising platforms, marketing programs, or retail media networks
Direct experience providing legal support to a high-performing sales team and/or an innovative, fast-paced marketing organization
Proven ability to counsel on new product launches and marketing activations, including pre-launch review and cross-functional collaboration
Proven in-house or law firm experience working with consumer-facing technology companies, retailers, or CPG brands is highly desirable
Strong command of advertising, intellectual property, privacy, and consumer protection law
Demonstrated experience acting as a business advisor and strategic partner, not just a legal reviewer, with a history of quickly developing cross-functional relationships
Demonstrated experience managing partner negotiations and handling contracts from inception to execution
Practical experience with or a strong understanding of AI technologies, digital advertising and marketing tools, and contract management systems
Ability to balance multiple high-priority initiatives in a fast-paced environment with sound judgment and commercial pragmatism
Thrives in ambiguous, high-velocity settings, showing initiative and adaptability, even with limited guidance or structure
Excellent written and verbal communication skills, with the ability to simplify legal complexity for a wide audience
Comfortable working autonomously, but collaborative and team-centric in style
Preferred
Experience with legal issues in the e-commerce or Internet sectors, including:
Data security (GDPR, CCPA/CPRA)
Payments law
Healthcare or pharmaceutical marketing
Alcohol and age-restricted marketing laws
Familiarity with ad tech, media buying, and measurement practices a plus
Strong preference for experience advising in e-commerce, CPG, and/or ad tech sectors
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
The Journal Record
2026-01-18
2026-01-16
Company data provided by crunchbase