Axis Communications · 1 day ago
Manager, Field Marketing, Mid-Atlantic
USA - VA - Arlington
Full-time
Onsite
Mid, Senior Level
$120K/yr - $125K/yr
2+ years expAxis Communications is a network technology company and industry leader focused on improving security and business performance. They are seeking a Field Marketing Manager to lead the development and execution of marketing strategies, manage a team, and drive business growth within the Mid-Atlantic region.
Customer ServiceIntelligent SystemsSecurity
Responsibilities
Lead the development and execution of integrated marketing and demand generation strategies, including events, campaigns, advertising, training, and channel programs to drive strategic business growth
Align marketing initiatives with stakeholders and cross-functional teams across North America and global headquarters in Sweden
Manage and optimize the annual marketing budget, including OPEX and CAPEX, to meet financial and business objectives while maximizing ROI
Track and report marketing program ROI and key performance metrics to senior leadership, providing strategic insights and recommendations
Serve as a strategic partner to senior leaders in Sales, Business Development, and Marketing to assess needs and drive impactful marketing solutions
Direct, mentor, and develop the team, including Field Marketing Coordinators, Experience Center Coordinators, Technical Trainers, and Marketing Interns across multiple US offices
Act as a liaison for the business area and regional publications and advertising campaigns
Oversee marketing automation processes and analyze performance trends to enhance the effectiveness of campaigns and maintain brand alignment
Drive performance through clear communication of responsibilities and expectations, fostering a high-performing, growth-oriented team culture
Lead recruiting, onboarding, coaching, and performance management of team members to support both business goals and individual development
Conduct market research and competitive analysis to identify trends, customer needs, and emerging opportunities
Leverage data and marketing tools for planning, automation, and reporting, ensuring a data-driven approach to strategy and execution
Stay current with industry trends and best practices through continued learning, networking, and active participation in professional communities
Qualification
Required
Bachelor's degree (or equivalent foreign degree) in Marketing, Journalism, Communications, or a closely related field
2 years of experience as a Communications or Marketing Manager
2 years of experience working with Customer relationship management (CRM) systems, specifically Salesforce
2 years of experience working with Marketing automation and lead generation platforms, including Marketing Cloud Account Engagement (Pardot), iCapture, Eventbrite, and Envoy
2 years of experience working with Project management tools including SharePoint and Workday
2 years of experience developing and executing channel marketing strategies
2 years of experience managing and optimizing marketing budget
2 years of experience using Microsoft 365 and Digital Asset Management (DAM) systems
50% domestic travel by air and car
Company
Axis Communications
Axis enables a smarter and safer world by creating solutions for improving security and business performance.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-01-01Post Ipo Equity
2015-02-10Acquired
2000-06-27IPO
Leadership Team
Johan Paulsson
CTO
Fredrik Sjöstrand
CFO
Recent News
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