Informa · 1 day ago
Partnerships Marketing Manager
605 3rd Ave, New York, NY 10158, USA
Full-time
Hybrid
Mid Level
$90K/yr - $100K/yr
3+ years expInforma is a leading organization in the events services industry, focusing on B2B events that combine creativity, technology, and business. The Partnerships Marketing Manager will lead strategic initiatives to strengthen the company's presence in the cybersecurity community by building impactful relationships and enhancing brand awareness.
B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing
Responsibilities
Develop and implement partnership marketing strategies aligned with event goals and business objectives
Identify and prioritize partnership opportunities across sectors such as corporate sponsors, industry associations, non-profits, and educational institutions
Create partnership frameworks that deliver mutual benefits and measurable outcomes
Build and maintain strong relationships with stakeholders across the cybersecurity ecosystem
Act as the primary contact for marketing partnerships and relationship management
Develop trusted relationships with executives and decision-makers at partner organizations
Launch co-marketing programs to drive attendee acquisition and brand awareness
Develop joint content initiatives like webinars, whitepapers, and thought leadership pieces
Coordinate partnership activations at events, including co-located experiences and joint presentations
Work with the sales team to identify partnership opportunities within sponsor relationships
Design co-marketing initiatives that go beyond traditional sponsorship packages
Set KPIs and track partnership performance, including lead generation and attendee acquisition
Provide regular reports on partnership ROI and optimize strategies based on data
Collaborate with sales, marketing, and event teams to align partnerships with business strategy
Work with content and communications teams to develop thought leadership initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
3–5 years of experience in partnership marketing, business development, or relationship management
Proven ability to build successful B2B partnerships and deliver measurable results
Strong communication, negotiation, and presentation skills
Experience with CRM systems and marketing automation tools
Preferred
Background in cybersecurity, technology, or events
Existing network within the cybersecurity community
Experience with non-profit or educational partnerships
Knowledge of digital marketing and lead generation strategies
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa
Informa is a business intelligence, academic publishing, knowledge, and events group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-05-30IPO
Leadership Team
Andrew Mullins
CEO Informa Connect Division
Patrick Martell
Chief Executive, Business Intelligence Division
Recent News
2025-12-24
Company data provided by crunchbase