Telaid Industries, Inc. · 11 hours ago
Marketing Analyst
Norcross, GA
Full-time
Onsite
New Grad, Entry Level
$60K/yr - $65K/yrTelaid Industries Inc is committed to helping enterprise clients accelerate technology adoption. The Marketing Analyst plays a key role in driving demand generation and pipeline growth through multi-channel marketing programs, focusing on organic social, email nurturing, and digital demand generation.
Information Technology
Responsibilities
Execute and continuously improve the B2B lead generation pipeline in support of the Go-to-Market strategy, including the implementation and optimization of channels such as LinkedIn, Meta, retargeting, and Google Search and Display
Implement email nurturing programs with tailored content based on industry, buyer stage, and contact type
Support audience segmentation strategy for email and maintain a clean, data privacy-compliant contact database
Track customer and prospect lifecycle performance, including understanding and optimizing the number of touchpoints required to convert to a marketing-qualified lead
Maintain an explicit focus on engaging decision-makers and buying committee members through digital multi-channel outreach and coordinated tradeshow support, aligned to Go-to-Market priorities
Coordinate reviews of all marketing campaigns to ensure accuracy, consistency, design quality, and performance
Provide actionable, solutions-oriented reporting and metrics to inform optimization and decision-making
Manage social media accounts, including organic and paid content calendars, social monitoring, and efforts to grow follower and influencer engagement
Support marketing execution related to tradeshows and events, including pre-event promotion, post-event follow-up, and campaign integration
Qualification
Required
Execute and continuously improve the B2B lead generation pipeline in support of the Go-to-Market strategy, including the implementation and optimization of channels such as LinkedIn, Meta, retargeting, and Google Search and Display
Implement email nurturing programs with tailored content based on industry, buyer stage, and contact type
Support audience segmentation strategy for email and maintain a clean, data privacy-compliant contact database
Track customer and prospect lifecycle performance, including understanding and optimizing the number of touchpoints required to convert to a marketing-qualified lead
Maintain an explicit focus on engaging decision-makers and buying committee members through digital multi-channel outreach and coordinated tradeshow support, aligned to Go-to-Market priorities
Coordinate reviews of all marketing campaigns to ensure accuracy, consistency, design quality, and performance
Provide actionable, solutions-oriented reporting and metrics to inform optimization and decision-making
Manage social media accounts, including organic and paid content calendars, social monitoring, and efforts to grow follower and influencer engagement
Support marketing execution related to tradeshows and events, including pre-event promotion, post-event follow-up, and campaign integration
Technical skills: Proficient in Hubspot, Organic and Paid Social Platforms and Google Analytics
Creative thinker with the ability to develop innovative marketing strategies
Prioritize and manage multiple projects simultaneously, ensuring timely delivery
Identify and resolve issues that may arise during campaign planning and execution, using analytical and creative problem-solving skills
Effectively delegate tasks and responsibilities to external vendors, ensuring clarity and accountability. Monitor progress and provide support and guidance to ensure tasks are completed to a high standard and on schedule
Bachelor's degree from four-year college or university with concentration in marketing, communications or business management
Hubspot Certification
Benefits
401k with employer matching and Profit Sharing
Medical, Dental, Vision, Life and Disability Insurance Benefits
Employee Assistance Program (EAP)
Paid Time Off (PTO)
Critical Illness and Accident Insurance
Pet Insurance
Bark – Parental controls to ensure online safety for kids
Norton LifeLock Identity Protection
Employee Discount Program
Company
Telaid Industries, Inc.
Telaid is dedicated to handling complex technology deployments and end-to-end technology lifecycle support exclusively for multi-site clients.
Founded in 1981
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Patsiga
Chief Executive Officer
Bill Patsiga
Partner
Recent News
Digital Journal
2024-11-07
Prime Publishers
2023-12-26
2023-12-26
Company data provided by crunchbase