American First Finance · 6 days ago
Regional Sales Director
Salt Lake City, UT
Full-time
Onsite
Mid, Senior Level
7+ years expAmerican First Finance (AFF) is seeking a Regional Sales Director (RSD) to lead sales efforts within a designated region. The RSD will oversee a team of Area Sales Representatives, focusing on driving sales growth, enhancing customer relationships, and ensuring the successful promotion of AFF’s financial programs.
FinanceFinancial ServicesFinTech
Responsibilities
Recruit, train, and develop a high-performing team of Area Sales Representatives (ASRs) to drive business growth
Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring
Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue
Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention
Conduct field observations with each ASR to assess and enhance sales performance
Provide hands-on support in launching new merchant partnerships and delivering comprehensive training to ensure program success
Coach ASRs on effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance
Analyze key sales data to optimize market penetration and maximize impact
Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives
Collaborate with internal teams (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities
Manage regional budgets and resources efficiently to maximize return on investment (ROI)
Maintain integrity and accountability, ensuring compliance with company policies and industry regulations
Meet and exceed established sales targets through effective leadership and execution
Perform other duties as assigned to support the organization’s growth
Qualification
Required
Proven leadership skills with the ability to motivate, mentor, and drive high-performance sales teams
Minimum of 7 years of successful sales management experience or equivalent
Track record of sustained high performance with strong adaptability and a growth mindset
Ability to collaborate with internal teams (Marketing, Training, Sales Operations) to achieve corporate objectives
High energy, organizational skills, and unwavering integrity
Customer-focused mindset with a sense of urgency and problem-solving ability
Strong business acumen and understanding of market opportunities
Thrives in a fast-paced, results-driven environment with a competitive mindset
Proficiency in MS Office Suite (Word, Excel, PowerPoint)
Excellent relationship-building skills with a commitment to responsiveness and follow-up
Valid driver's license and car insurance for regional travel
Experience in a commission-based sales environment involving a mix of cold, warm, and hot leads
Financial acumen to manage budgets and resources effectively for maximum impact
Data-driven mindset with analytical capabilities to leverage metrics for strategic decision-making
Preferred
Bachelor's degree preferred but not required
Extensive experience in B2B sales, negotiation, and closing deals
Strong background in retail consumer finance, merchant services, or SaaS sales
Company
American First Finance
American First Finance is a leading consumer financial technology company that provides alternatives to traditional retail lending service.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-28Acquired
Leadership Team
Reggie Britt
CTO
Thomas Nusspickel
Chief Operating Officer
Recent News
2025-09-17
Security Week
2025-09-16
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