dentsu · 1 day ago
Manager, Activation
Detroit
Full-time
Onsite
Mid Level
$51K/yr - $83K/yr
3+ years expDentsu International Americas is a leading company in commercial innovation and value creation. The Manager, Activation role involves overseeing campaign performance, ensuring optimizations are implemented, and fostering teamwork while managing timelines and priorities.
AdvertisingInformation ServicesMarketing
Responsibilities
Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
Will own campaign activation, troubleshooting, and optimization
Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
Effectively manage expectations, timelines, and priorities
Update team leads on team performance, campaign health, and strategic growth opportunities
Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
Assist leadership with new business pitches
Qualification
Required
Bachelor's degree or equivalent 3+ years of experience within programmatic, specifically, and overall digital industry
Strong experience across all digital media channels and ability to eloquently speak to each
Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc
Strong analytical thinking and mathematical skills
Strong experience working with business applications; MS Office Suite required
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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