A Place for Mom · 1 week ago
Senior Manager, B2B Marketing
United States
Full-time
Remote
Senior Level
$145K/yr - $165K/yr
5+ years expA Place for Mom is the leading platform guiding families through every stage of the aging journey. The Senior Manager, B2B Marketing will lead marketing strategy and execution for the company's Community, Healthcare, and Home Care businesses, working cross-functionally to ensure effective marketing to partners.
Home Health CareHome Services
Responsibilities
Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning
Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners
Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations
Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative
Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap
Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy
Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights
Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams
Qualification
Required
Bachelor's degree required
5+ years of experience in B2B marketing for high-growth, customer-centric digital companies
Self-motivated and resourceful with the ability to think strategically and work independently; energized by a hands-on culture
Past experience being focused on the customer and driving real customer insights that led to breakthrough results
Highly passionate about customer experience with a track record of using customer insights to drive breakthrough results
Previous success executing complex marketing programs for small to mid-sized digital focused brands
Excellent analytical, communication and presentation skills; must be action-oriented
Collaborative team player, ready to share success across a high-performing marketing team
Ability to handle obstacles, and feedback with perseverance, creativity, and positivity
Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc
Experience managing external agencies including brand agency, PR agency, and other creative partners
Fluent in being able to translate and drive growth across brand and performance channels simultaneously
Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling partner-facing messaging across multiple channels
Preferred
Experience in senior living, healthcare, home care, or adjacent industries preferred
Benefits
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Company
A Place for Mom
A Place for Mom is a for-profit senior care referral service providing information about senior housing and elder care providers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$184.5MKey Investors
Insight PartnersBattery Ventures
2022-01-24Private Equity· $175M
2017-08-14Private Equity
2010-07-09Acquired
Leadership Team
Tatyana Zlotsky
Chief Executive Officer
Recent News
2025-05-08
Company data provided by crunchbase