Director, Lifecycle Operations jobs in United States
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Hearst Magazines · 18 hours ago

Director, Lifecycle Operations

positionNew York, NY
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$130K/yr - $150K/yr
date8+ years exp

Hearst Magazines is a global media company that publishes a diverse portfolio of over 30 iconic brands. The Director of Lifecycle Operations will oversee email and lifecycle marketing programs, driving audience engagement and revenue growth through effective operational strategies and cross-functional collaboration.

Media and EntertainmentPublishing

Responsibilities

Lead and mentor a team of specialists executing campaigns across email, SMS, and other owned channels
Define and implement scalable processes that drive efficiency, accuracy, and speed to market
Drive continuous improvement in workflows, templates, and governance models within our ESP (Sailthru)
Partner cross-functionally to design and deploy automated customer journeys for acquisition, onboarding, retention, and re-engagement
Leverage AI, machine learning, and automation to enhance segmentation, targeting, and personalization
Collaborate with Data, Product, and Engineering to support advanced data strategies and platform innovation
Evaluate and implement new martech tools to improve campaign orchestration and performance
Establish operational visibility through calendars, SLAs, and performance dashboards

Qualification

Lifecycle marketingCRMMarketing operationsESP familiarityAutomation workflowsData-driven marketingAnalytical skillsProject managementProcess designCustomer experienceTeam managementDetail-oriented

Required

8+ years in lifecycle marketing, CRM, or marketing operations, including 3+ years managing teams
Proven experience scaling lifecycle programs across email, SMS, and other owned channels
Deep familiarity with ESPs (Sailthru a plus), automation workflows, and data-driven marketing
Expertise in designing processes, testing frameworks, and applying technology to drive operational efficiency
Strong analytical and project management skills, with a detail-oriented mindset
Passion for building systems that enhance both team performance and customer experience
Hybrid role based in NYC; in-office presence required 4 days per week

Benefits

Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match

Company

Hearst Magazines

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Hearst Magazines is a Media Production house.
dateFounded in 2006
location
West New York, New Jersey, USA
people-size1001-5000 employees
web-link
http://www.hearst.com/magazines

Funding

Current Stage
Late Stage

Leadership Team

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Sherri Chambers
Chief Marketing Officer
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Company data provided by crunchbase