Great HealthWorks · 18 hours ago
Media Performance Analyst
Miami-FTL Area
Full-time
Onsite
Entry, Mid Level
2+ years expGreat HealthWorks is seeking a Media Performance Analyst who will turn data into smarter advertising decisions. The role involves analyzing campaign performance, uncovering insights, and improving ROI across traditional and digital media.
FitnessHealth CareWellness
Responsibilities
Use audience insights to guide omni-channel media strategies across TV, CTV, and digital
Track and analyze campaign performance to identify trends and improve ROI
Build reports and dashboards that transform data into actionable insights
Monitor budgets, pacing, and media schedules to ensure campaigns remain on target
Collaborate with media buyers, creative, and finance teams to optimize results
Test new channels, formats, and creative approaches to enhance performance
Reconcile media buys and ensure billing aligns with budgets and deliverables
Coordinate with media partners and internal teams to meet goals and timelines
Leverage experience in CTV and digital media campaign management to drive integrated media performance
Apply understanding of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to inform data-driven optimization and strategic planning
Qualification
Required
Bachelor's degree in marketing, Advertising, Business, or a related field
2–5 years of experience in media, analytics, or marketing support roles
Strong analytical and quantitative skills; confident working with data, numbers, and performance metrics
Proficient in Microsoft Excel (including pivot tables, Power Query, and macros/VBA)
Comfortable using tools such as Google Analytics, Tableau, Power BI, or similar data visualization platforms
Experience in media analytics and reporting; cross-platform campaign experience is a plus
Familiarity with CTV, digital media buying, or omni-channel strategy preferred
Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus
Preferred
Media buying experience is a plus but not required
Cross-platform campaign experience is a plus
Familiarity with CTV, digital media buying, or omni-channel strategy preferred
Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus
Benefits
Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
2 Company-Wide Breaks, Summer & Winter
Generous Paid Time Off and Paid Holidays
Volunteer Time
Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability
Health Savings Account (company contributes $65 monthly)
Employee Assistance Program
Business casual atmosphere – jeans and sneakers are okay by us
Company
Great HealthWorks
Great HealthWorks, based in Hollywood, Florida, is the maker and distributor of Omega XL.
201-500 employees
H1B Sponsorship
Great HealthWorks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2011-12-01Series Unknown
2010-01-01Series Unknown
Leadership Team
Ken Meares
Founder and CEO
Recent News
Company data provided by crunchbase