Carle Health · 5 hours ago
Referral Marketing Program Executive
Champaign, IL
Full-time
Onsite
Mid Level
$30.02/hr - $51.63/hrCarle Health is a healthcare system based in Urbana, IL, seeking a Referral Marketing Program Executive to lead the development and optimization of marketing strategies aimed at increasing patient and provider referral volume. The role involves collaboration across various disciplines to create impactful marketing content and analyze referral data to enhance community engagement and revenue.
Hospital & Health Care
Responsibilities
Develop the referral marketing strategy and plans to complement direct-to-consumer campaigns, highlighting priority specialty providers and services in need of growth
Develop and continually optimize provider marketing channels and content to promote referral-driven services, driving patient acquisition and organizational revenue
Analyze data to understand referral patterns and trends to identify opportunities to reduce leakage and increase community referrals for priority service lines/focus areas
Work in partnership with Corporate Communications, Marketing and Digital teams to create informative content for distribution through established internal and external communication channels
Produce and manage a variety of marketing materials, newsletters, email campaigns, brochures, website content, social media posts, and advertisements
Establish metrics and analyze data to track marketing outcomes, make data-driven improvements and measure downstream revenue
Utilize social media platforms to promote priority services
Plan, build and execute campaigns using Customer Relationship Management (CRM) platform
Build relationships and collaborate with stakeholders to ensure timely, clear, consistent and cohesive information flow
Ensure all marketing efforts maintain a consistent brand image and messaging across all platforms and materials
Ensure all referral activities comply with healthcare laws and regulations
Other duties as assigned
Proven ability to manage complex projects, prioritize competing demands, and deliver high-quality results within deadlines
Strong communication, project management, and data analytics skills are essential
Strong interpersonal skills and experience collaborating with cross-disciplinary teams, stakeholders, and providers
Experience in integrated marketing communications, including digital communication platforms, CRM systems, marketing automation tools, social media, analytics tools, and emerging technologies
Understanding of healthcare delivery systems, compliance requirements, and provider workflow
Qualification
Required
Bachelor's Degree: Related Field
Bachelor's Degree: Healthcare Administration
Bachelor's Degree: Marketing
Provider relations
Healthcare marketing
Proven ability to manage complex projects, prioritize competing demands, and deliver high-quality results within deadlines
Strong communication, project management, and data analytics skills
Strong interpersonal skills and experience collaborating with cross-disciplinary teams, stakeholders, and providers
Experience in integrated marketing communications, including digital communication platforms, CRM systems, marketing automation tools, social media, analytics tools, and emerging technologies
Understanding of healthcare delivery systems, compliance requirements, and provider workflow
Benefits
Comprehensive benefits package
Company
Carle Health
Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it.
Founded in 1946
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Matthew Kolb
Executive Vice President, Chief Operating Officer
Dawn Walden
Senior Vice President, Chief Revenue Cycle Officer
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