Mativ · 14 hours ago
Associate Digital Marketing Manager
Alpharetta, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expMativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. They are seeking an Associate Manager, Digital Communications to support digital marketing initiatives across B2B and B2C channels, focusing on social media, website management, and lead generation activities.
Industrial EngineeringManufacturingSupply Chain Management
Responsibilities
Update the social media calendar to align with strategies outlined in the yearly integrated marketing plan (IMP)
Work alongside the Digital Marketing Manager and Product Managers to gain appropriate internal approvals for social copy and imagery prior to posting online, ensuring all social content and messaging adheres to brand guidelines, maintains a consistent brand voice and image, and aligns with each social platform’s specific audience
Schedule posts across social platforms (i.e. Meta, Pinterest, LinkedIn, etc.) utilizing content marketing tools, like Sprout Social and Later Analytics
Source, curate and organize relevant, on-brand user-generated content (UGC) and manage permissions to repost
Engage community via monitoring and timely responses to audience posts and direct messages; occasionally offer “surprise and delight” gifts to specific identified audiences
Support content creation workflow by writing briefs and shipping samples to content creators, third-party agencies, and in-house creative team
Resize, crop, and optimize graphics for platform specifications and accessibility; prepare production-ready files for internal and external teams
Create simple thumbnail, template, and presentation materials
Conduct social listening exercises to evaluate audience sentiment, brand successes and opportunities for improvement, competitive communications, and industry trends
Provide monthly reports and analytics on key performance indicators (KPIs) including engagement and follower growth to help achieve stakeholder goals
Partner with MARCOM team members to identify photography and video needs for social media purposes, including brand and product campaigns, on-site and off-site events, customer interactions, etc
Write briefs and image shot lists to provide direction to professional photographer partners
Source, acquire and manage materials, samples and props
Attend and assist with off-site photo and video shoots as needed to ensure social media content is captured
Manage imagery consolidation and organization in our data asset management (DAM) system
Manage and archive asset usage rights, licensing terms, and permissions for future reference and compliance
Assist the daily management and upkeep of multiple P&P brand websites and page templates; load assets and conduct quality assurance prior to live launch
Collaborate with team members and stakeholders to contribute to the design and development of future-state P&P websites, ensuring alignment with brand, accessibility, SEO and usability standards
Craft short-form articles and blog content to enhance company thought leadership across respective industry verticals; publish to site with stakeholder approval
Reformat and repurpose long-form assets (blogs, case studies, campaigns) into short form content for social, email and web
Oversee search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) efforts to increase visibility, inbound traffic and qualified leads
Provide monthly site reports and analytics on key performance indicators (KPIs) to identify optimization opportunities for measurable growth; translate data into actionable recommendations that inform strategy and continuous improvement
Provide eCommerce retailer analytics via third-party agency partners to understand return on ad spend (ROAS), brand page metrics and campaign successes; translate into recommendations for eComm optimization
Set up marketing campaigns in customer relationship management (CRM) system, specifically Salesforce.com, to manage, track and analyze lead generation activities
Upload leads gained from events and external campaigns to the CRM, cleanse data, and disseminate to sales team managers
Qualification
Required
Bachelor's degree in Marketing, Digital Marketing, Communications preferred
2-4 years digital experience required
Strong proficiency in Microsoft Office
Design experience and graphic skills in Adobe Creative Suite (Photoshop, Illustrator, Express)
Writing proficiency and AP Stylebook knowledge
Ability to work competently between in-person office setting and independent virtual/remote setting
Strong communication skills to articulate and present insights and influence leadership decisions
Exceptional project management skills with a demonstrated ability to successfully manage multiple project concurrently
Highly collaborative; seeks out and responds well to feedback and direction from others
Preferred
Artificial intelligence (AI) education or experience is a nice-to-have, but not required
Benefits
Medical, dental and vision insurance
Consumer-Driven Health Plan (CDHP)
Preferred Provider Organization (PPO)
Exclusive Provider Organization (EPO)
Company-paid basic life insurance and Additional voluntary life coverage
Paid vacation and competitive personal time off
401(k) savings plan with company match
Employee assistance programs – available 24/7 to you and your family
Wellness and Work Life Support - career development and educational assistance
Company
Mativ
Mativ provides critical components and engineered solutions to businesses.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2024-09-23Post Ipo Debt· $400M
2022-07-06IPO
Leadership Team
Shruti Singhal
President and CEO
Mark W Johnson
Chief Legal Officer & Corporate Secretary
Recent News
2026-01-16
MarketScreener
2025-12-17
Company data provided by crunchbase