JOOLA · 18 hours ago
Senior Copywriter
North Bethesda, MD
Full-time
Onsite
Senior Level
7+ years expJOOLA is a pioneer in table tennis and has recently expanded into pickleball, seeking a strategic and performance-driven Senior Copywriter. The role involves leading the development of impactful messaging across various marketing channels, collaborating with teams to create persuasive storytelling that resonates with athletes and consumers.
BasketballManufacturingSporting Goods
Hiring Manager
Leticia R.
Responsibilities
Develop and evolve JOOLA’s brand voice and messaging across all consumer touchpoints
Lead concept development for campaigns that elevate JOOLA’s position in sport, culture, and lifestyle
Write compelling long- and short-form copy for advertising, product launches, retail environments, packaging, and social media
Collaborate with creative, product, and digital teams to ensure copy aligns with design intent, campaign strategy, and audience insights
Translate complex product features into inspiring, benefit-driven language that resonates with diverse audiences—from elite athletes to first-time players
Maintain consistency and tone across global platforms while adapting messaging for local markets when needed
Qualification
Required
7+ years of professional copywriting experience, preferably within a consumer brand, sports, or lifestyle category
Proven track record of developing copy that drives measurable engagement and sales performance
Exceptional storytelling, editing, and presentation skills with a strong grasp of brand tone and nuance
Experience writing for omni-channel campaigns including digital advertising, retail, email, social, and video
Comfort working in a fast-paced, cross-functional environment with evolving priorities
Preferred
Familiarity with SEO best practices and digital performance metrics
Passion for sport, wellness, and active living
Company
JOOLA
JOOLA is a sporting goods manufacturer that provides sports balls.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gordon Kaye
Chief Experience Officer
Robert Keith
Sales and Partnership Manager
Recent News
2025-11-20
Company data provided by crunchbase