Linda Werner & Associates, Inc · 3 days ago
Go‑to‑Market Manager, Advertiser Products
New York
Full-time
Onsite
Senior Level
6+ years explindawernerassociates is seeking a Product Marketing Manager to develop and execute go‑to‑market strategies for managed advertiser accounts. The role involves strong project management skills and collaboration with cross‑functional teams to launch new features and marketing initiatives that drive adoption and engagement.
Education
Responsibilities
Lead market requirements and go‑to‑market planning for advertiser‑facing solutions, including assessing market needs, conducting research to inform product development, evaluating risk mitigation approaches, and identifying opportunities to enhance existing products
Project manage the recruitment and onboarding program for managed advertiser accounts, supporting a team of technical onboarding specialists to drive product adoption, consolidate customer insights, produce reporting, and deliver regular status updates to cross‑functional leadership
Coordinate successful go‑to‑market activations across internal sales, partnerships, and marketing teams by crafting clear, compelling messaging tailored to diverse audiences and enabling teams at scale
Collect, analyze, and synthesize data and market trends to inform strategy, measure performance, and support decision‑making
Qualification
Required
Bachelor's degree in Marketing, Communications, Media Studies, or a related field
6–8 years of experience in digital advertising, product marketing, monetization product management, or a related discipline
Strong cross‑functional collaboration and stakeholder management
Project management and operational execution
Analytical and reporting capabilities
Excellent verbal and written communication skills
Ability to manage multiple priorities in a fast‑paced environment
Strong organizational skills and ability to maintain confidentiality
Proficiency with Google Workspace and Microsoft Office Suite
English (Required)
Preferred
Remote (EST or PST preferred)
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase