RAM Hotels · 5 days ago
Director of Brand & Social (Multi-Property)
Columbus, GA
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $90K/yr
5+ years expRAM Hotels is a hospitality company seeking a Director of Brand & Social to create a consistent content and social media system across its food and beverage outlets. The role involves owning brand voice, developing content standards, and centralizing marketing strategies to enhance brand consistency and performance reporting.
HospitalityRestaurantsTourism
Responsibilities
Own and maintain brand voice, tone, and visual standards for each outlet and concept
Create and enforce content guidelines (do-and-dont standards) to protect brand consistency
Partner with Operations and Events leadership to ensure campaigns are executable and aligned with guest experience
Build quarterly and monthly content calendars by outlet and daypart (breakfast, bar, dinner, events)
Establish posting cadence standards and ensure on-time execution across all properties
Own community management standards (response time, tone, escalation rules) and train property teams as needed
Develop a tiered content production model (light-touch vs high-touch concepts) with scheduled photo sessions
Plan and execute structured on-site shoots (shot lists, styling guidance, run-of-show, deliverables)
Maintain a centralized asset library with naming conventions and approved-use rules
Manage external creative partners (photographers, videographers, agencies) for major launches or campaigns when required
Train GMs and outlet leaders on simple, repeatable content capture for daily stories and in-the-moment highlights
Provide templates for promotions, specials, menus, and event announcements
Create a feedback loop so property teams can request assets and support without creating ad-hoc chaos
Track and report KPIs (reach, engagement, follower growth, campaign performance, reservation/click actions where available)
Identify what content converts and refine standards to improve performance over time
Provide monthly executive summaries with wins, gaps, and next-30-day priorities
Qualification
Required
5+ years in brand, social media, or content leadership (hospitality preferred)
Proven ability to build and run a multi-location content engine with clear standards
Strong copywriting and editing skills with a consistent voice
Demonstrated ability to manage vendors, timelines, and production deliverables
Comfortable working with both creative and operations teams in a fast-moving environment
Preferred
Food, beverage, and hospitality portfolio experience (restaurants and/or hotels)
Professional photography capability (commercial hospitality standards) or strong creative direction skills
Experience coordinating shoots, styling, and post-production workflows
Benefits
Full RAM Hotels benefits package
Mileage reimbursement for multi-property travel
Company
RAM Hotels
RAM Hotels is a dynamic, thriving, innovative hotel management company that supports their amazing team members.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rinkesh Patel
President
Recent News
Birmingham Business Journal
2024-01-29
2022-10-06
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