Database Marketing Specialist jobs in United States
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Carle Health · 5 days ago

Database Marketing Specialist

positionChampaign, IL
timeFull-time
remoteHybrid
seniorityMid Level
money$28.82/hr - $49.57/hr

Carle Health is a healthcare system seeking a Database Marketing Specialist to manage and analyze data for targeted marketing campaigns aimed at driving patient volume. The role involves collaborating with various teams to align marketing efforts, analyzing data for insights, and ensuring compliance with healthcare regulations.

Hospital & Health Care

Responsibilities

Work with the Marketing and Digital teams to plan, deploy and measure data-driven marketing campaigns and organizational messages using Microsoft Dynamics CRM
Collaborate with the Corporate Communications, Marketing and Digital teams to align database marketing efforts with overall MarCom strategy
Collaborate with IT, Digital, Infosecurity and other internal stakeholders to develop strategies for new marketing campaigns and ensure data accuracy for campaign execution
Analyze customer and provider data to identify trends, patterns, and opportunities for targeted marketing campaigns
Establish metrics and analyze data to track campaign performance, make data-driven optimizations and measure downstream revenue
Lead relationship with digital marketing agency to develop strategy, plan, execute and analyze patient acquisition campaigns
Ensure all marketing efforts maintain a consistent brand image and messaging across all platforms and materials
Ensure all referral activities comply with healthcare laws and regulations
Stay updated with the latest database marketing trends and technologies

Qualification

Microsoft DynamicsData analysisDatabase managementSQLAnalytical mindsetCommunication skillsCollaboration abilitiesAttention to detail

Required

Bachelor's Degree: Business Administration/Management
Bachelor's Degree: Data Processing
Bachelor's Degree: Related Field
Bachelor's Degree: Marketing
Bachelor's Degree: Business Management
Work Experience: Marketing
Proficiency in database management systems and marketing automation platforms, preferably Microsoft Dynamics
Strong analytical and problem-solving skills
Excellent verbal and written communication skills and collaboration abilities
Attention to detail and a commitment to data accuracy
Analytical mindset with the ability to interpret data and make data-driven decisions
Excellent communication and collaboration abilities

Preferred

Knowledge of SQL and data analysis tools is a plus

Benefits

Comprehensive benefits package

Company

Carle Health

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Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it.
dateFounded in 1946
location
Urbana, IL, US
people-size10001+ employees
web-link
http://www.carle.org

Funding

Current Stage
Late Stage

Leadership Team

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Matthew Kolb
Executive Vice President, Chief Operating Officer
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Dawn Walden
Senior Vice President, Chief Revenue Cycle Officer
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Company data provided by crunchbase