HSBC · 11 hours ago
Senior Marketing Manager - Business and Brand Experiences
New York, NY
Full-time
Onsite
Senior LevelHSBC is a global bank committed to opening up a world of opportunity for its customers. The Senior Marketing Manager - Business and Brand Experiences will lead the development and execution of an internal and external event strategy to enhance brand positioning and client engagement, while managing a high-performing team to deliver impactful experiences.
Financial Services
No H1B
Responsibilities
Develop and deliver an internal & external event strategy for the US in line with overarching CIB & Brand objectives
Create strategic platforms for events/event series, to streamline and build proprietary experiences that are identifiable and differentiated
Develop experiential creative and branding, with the wider marketing services team, that delivers targeted and impactful messaging aligned to our target audiences
Create comprehensive event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events across all cities, and for virtual/digital events
Manage end-to-end delivery of events and roadshows, including planning, development, stakeholder alignment, vendor management, logistics, and post-event analysis
Create best in class client and employee journey’s end to end. Owning the experience from initial invitation, through to delegate experience, both physically or digitally across touchpoints (Incorporating virtual and hybrid formats, allowing for global reach and flexibility in attendance)
Drive content delivery and production at events, in collaboration with other teams (including Comms), to maximize content during and post-event (e.g. filming of stakeholders and delegates, incorporating the creation of podcasts, key take-aways for wider circulation, including for social media purposes or client comms)
Run the Events Council operations and create recommendations for the Events Council on a monthly basis. Deliver the operating rhythm for the council, including all documentation and touchpoints
Socialize events/experience strategy, calendar and process to executives, stakeholders and broader internal teams as appropriate
Deliver employee experiences that build trust and galvanize our people behind our values, culture and purpose
Partner with business stakeholders to ensure events align with commercial priorities and deliver measurable impact
Identify and prioritize event, sponsorship or activation opportunities that authentically align with our brand and our core audiences
Utilize digital platforms for promotion (social media, email marketing, webinars) and employ advanced event management software for real-time analytics and tracking
Oversee budget management for US events, ensuring cost efficiency and maximising return on investment
Implement best practices for pre-event promotion, on-site engagement, and post-event follow-up to enhance lead generation and client engagement
Track, analyse, and report on event performance, providing insights and recommendations for continuous improvement
Lead a team of event marketing specialists and roadshow experts, providing leadership, prioritization, and professional development
Build strong relationships with regional and local events and marketing & business teams, ensuring collaboration and alignment, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
Act as the main liaison between the global marketing & events team and local market teams to ensure smooth coordination, knowledge sharing, and brand consistency
Collaborate with full marketing team to ensure all events reinforce the global brand platform and adhere to brand guidelines
Foster a culture of creativity, accountability, and continuous improvement within the events function
Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values
Manage relationships with external event agencies, suppliers, and strategic partners to ensure high-quality delivery and innovation
Qualification
Required
Marketing experience, with a focus on commercial marketing within global banking or financial services
Proven experience in planning and delivering large-scale, high-profile events
Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement
Ensure all events comply with relevant governance, risk, and compliance standards
Skilled in developing toolkits and frameworks for scalable, consistent event delivery
Experience managing budgets, negotiating with suppliers, and driving cost efficiencies
Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines
Excellent stakeholder management and interpersonal skills
Proficiency in virtual, hybrid, and in-person event formats
Strong leadership and collaboration skills within global, matrixed organizations
Preferred
Bachelor's degree preferred; MBA or Master's in Marketing, Business, or related field preferred
Benefits
Competitive Total Reward Package
Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”)
Wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle
Tailored professional development opportunities
Robust Wellness Hub
Industry-leading volunteerism policy
Generous matching gift program
Comprehensive program of immersive Sustainability and Climate Change Initiatives
Employee Resource Groups
Company
HSBC
HSBC is a banking and financial services organization that offers a range of services such as investment banking and asset management.
Founded in 1865
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$12.33B2025-12-01Post Ipo Debt· $1.45B
2025-09-10Post Ipo Debt· $1.5B
2025-03-03Post Ipo Debt· $6.5B
Leadership Team
Elie El Asmar
Chief Executive Officer
Georges Elhedery
CEO
Recent News
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2026-01-21
Financial Sector Technology
2026-01-21
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