Milliman · 17 hours ago
Senior Content Strategist - IntelliScript (Remote)
United States
Full-time
Remote
Mid, Senior Level
$72K/yr - $162K/yr
5+ years expMilliman is a respected consultancy that develops data-driven SaaS products for insurance, health IT, and life sciences clients. The Senior Content Strategist will drive brand engagement and demand generation through storytelling, collaborating with product, digital, and marketing teams to create content strategies that enhance customer retention and lead nurturing.
AnalyticsConsultingInsurTech
Responsibilities
Lead the creation and implementation of content strategies that support demand generation, lead nurturing, and customer retention across channels like our website, email campaigns, social media, and webinars
Collaborate with product, sales, and marketing teams to identify content gaps, develop editorial calendars, and produce high-impact assets such as case studies, ebooks, blog series, and video scripts
Conduct audience research, SEO audits, and competitive analysis to inform content themes and optimize for search visibility and user engagement
Oversee content production workflows, editing for quality and consistency, and ensuring alignment with brand guidelines
Measure content performance using tools like Google Analytics, HubSpot, or SEMrush; iterate based on data to improve ROI and conversion rates
Conceptualize, write, and edit a variety of informational and creative content, including articles, presentations, brochures, white papers, video scripts, advertisements, infographics, and other marketing materials
Build strong relationships with subject matter experts, conduct interviews, and research topics and products to create engaging, evidence-based content
Promote IntelliScript’s products and core competencies within Milliman
Serve as a key branding and messaging resource, representing the Marketing team across IntelliScript
Empower employees to adhere to IntelliScript brand guidelines and perform final peer reviews
Establish cross-functional partnerships with departments such as Operations, Analytics, Sales, and Product Management
Take initiative and ownership of tasks, managing projects to successful completion
Set and manage expectations, ensuring ample time for peer reviews
Help develop and enforce a style guide to define IntelliScript’s voice and style
Audit and ensure correct use of brand standards and up-to-date product information in PowerPoint decks; maintain consistency and manage version control
Contribute directly to employer branding initiatives
Support the Marketing team with logistics for thought leadership webinars, speaking engagements, sponsored events, and other activities as needed
Participate in occasional travel for company and industry events
Perform other marketing duties as assigned
Qualification
Required
5–10+ years of relevant professional experience
Proven experience in B2B SaaS or product marketing environments, with an extensive portfolio of technical and SEO-optimized content across various mediums
Demonstrated ability to communicate effectively as a unified brand to multiple audiences (digital, print, thought leadership/white papers, trade shows, etc.)
Strong project management skills, with a track record of driving deliverables and timelines across multiple departments
Familiarity with content management systems and analytics platforms
Experience maintaining brand standards and marketing content across all formats
Highly proactive in seeking content ideas, initiating projects, and engaging subject matter experts
Confident in presenting ideas and defending rationale
Ability to think strategically and act tactically
Skilled at reaching compromise through constructive conflict and the peer review process
Excellent organizational skills and ability to prioritize multiple concurrent tasks, including projects at various stages and internal support requests
Meticulous attention to detail
Curiosity and a commitment to continuous learning
Polished communication style; articulate and professional in both written and verbal interactions with clients, partners, and colleagues at all levels
Demonstrates a positive, constructive, and 'can do' attitude
Willingness to adapt to business needs and take on additional responsibilities over time
Preferred
Advanced certifications in content marketing, SEO, or digital strategy (e.g., Google Analytics IQ, HubSpot Content Marketing)
Experience with ABM (Account-Based Marketing) strategies or personalized content at scale
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) or video editing for multimedia content
Knowledge of emerging trends like AI-driven content personalization or interactive formats (e.g., quizzes, calculators)
Continued education, such as coursework toward or completion of an Associate's or Bachelor's degree, classes, training, certifications, etc
Knowledge of the Insurtech and/or healthcare IT industries
Benefits
Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners
Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
401(k) Plan – Includes a company matching program and profit-sharing contributions
Discretionary Bonus Program – Recognizing employee contributions
Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
Holidays – A minimum of 10 paid holidays per year
Family Building Benefits – Includes adoption and fertility assistance
Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
Life Insurance & AD&D – 100% of premiums covered by Milliman
Short-Term and Long-Term Disability – Fully paid by Milliman.
Company
Milliman
Milliman is a risk management, benefits, and technology firm that offers insurance and retirement services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kathy Kalstrup
Chief Operating Officer
Amy Litton
DC Operations Support Consultant
Recent News
2026-01-11
2026-01-06
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