JCPenney · 3 days ago
Product Manager - Customer Loyalty
Dallas, TX
Full-time
Onsite
Mid Level
$95K/yr - $146K/yr
3+ years expJCPenney is seeking a Product Manager for Customer Loyalty to lead product management for Marketing Communications and Customer Loyalty capabilities. The role involves shaping and delivering a product vision and roadmap to enhance customer engagement and loyalty experiences, while managing requirements and user stories for a cross-brand loyalty program.
E-CommerceFashionRetail
Responsibilities
Product Strategy & Roadmap
Assists manager with defining and maintaining the product vision and strategic roadmap for Marketing communications and Loyalty accountLoyalty experiencescapabilities evolution
Partner with business partners to align product strategy with enterprise objectives and marketing priorities
Identify opportunities to optimize workflows, improve efficiency, and enhance communication and loyalty experiences
Requirements & Documentation
Lead requirements gathering sessions with business stakeholders, end-users, and technical teams. This includes, marketing partners, digital partners, customer care and store ops, third party vendors, technical team and dependent technical teams
Document business requirements, user stories, acceptance criteria, and process flows with precision and clarity. Review with all impacted teams prior to development. Engage with architects and engineering partners to ensure solution is understood by all before execution & delivery phase
Ensure requirements are traceable and aligned with business value delivery
Cross-Functional Leadership
Serve as the primary liaison between marketing business, creative, technology, digital teams, customer care and store operations to ensure successful product delivery
Partner with engineering, design, and operations teams to translate requirements into actionable solutions
Drive alignment and manage stakeholder expectations throughout the product lifecycle
Execution & Delivery
Prioritize features and backlog items to maximize business impact and delivery efficiency
Track progress, manage risks, and ensure timely delivery of capabilities and enhancements
Support testing, change management, and training to enable adoption of new capabilities
Documenting gaps for future roadmap considerations
Communicate to all impacted teams throughout
Continuous Improvement
Monitor usage and performance of marketing platforms and tools
Gather feedback from stakeholders to inform enhancements and future roadmap planning
Stay current on industry best practices, emerging technologies, and trends in marketing operations and creative enablement
Qualification
Required
Three years' experience leading product in an agile environment, with the associated processes and deliverables
Proven ability to own the full product lifecycle—from vision and roadmap through requirements and delivery
Direct experience with loyalty program capabilities: loyalty platforms/loyalty strategy
Strong analytical and problem-solving skills with an ability to translate complex business needs into actionable requirements
Excellent written and verbal communication skills; adept at stakeholder engagement across business and technology teams
Familiarity with agile methodologies, user story writing, and backlog management
Company
JCPenney
JCPenney is a chain of American mid-range department stores.
10001+ employees
H1B Sponsorship
JCPenney has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (2)
2020 (47)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
Wells Fargo
2025-01-08Acquired
2020-12-08Post Ipo Debt· $1.5B
2020-05-26IPO
Leadership Team
Keith Melker
Chief Financial Officer
M
Marie Lacertosa
SVP, Supply Chain
Recent News
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2026-01-20
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2026-01-17
Business Wire
2026-01-16
Company data provided by crunchbase