MERGE · 16 hours ago
Associate Director, Precision Activation
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$99K/yr - $119K/yr
5+ years expMERGE is a company that merges storytelling and technology to help clients solve business challenges. They are seeking an Associate Director of Paid Social to lead the execution of paid social campaigns for a large enterprise B2B client, focusing on precision and performance in campaign management.
AppsCRMDigital MarketingE-CommerceHealth CareInformation TechnologySEOSocial MediaSocial Media ManagementTechnical Support
No H1B
Responsibilities
Build, launch, optimize, and maintain paid social campaigns across key platforms (with a heavy focus on LinkedIn and Meta, plus others as needed)
Execute day-to-day campaign management with enterprise-level rigor, including: trafficking and QA, budget management and pacing, conversion tracking validation, naming conventions, and build standards
Activate campaigns against defined audience, creative, and testing frameworks, ensuring clean execution and consistent learning capture
Monitor performance closely and identify issues before they impact delivery, proactively troubleshooting platform, tracking, or creative-related challenges
Partner with senior channel leadership and analytics teams to implement optimization and experimentation plans, including structured A/B tests and ongoing iteration
Produce clear, reliable reporting that connects metrics to insights—highlighting what’s working, what’s not, and what changes are recommended next
Maintain strong operational hygiene through documentation, tagging governance, and process discipline to ensure scalability across business units
Operate as an embedded extension of the client team, building trust through responsiveness, follow-through, and strong attention to detail
Operate day-to-day as an embedded extension of the client team
Qualification
Required
5+ years of hands-on paid social execution experience (ideally supporting B2B / enterprise marketing teams)
Advanced platform expertise across LinkedIn and Meta Campaign Manager (required), with additional experience in other paid social ecosystems
Strong working knowledge of B2B measurement and optimization, including funnel-based KPIs, conversion tracking, and lead quality considerations
Demonstrated ability to manage budgets, pacing, and performance with a high degree of ownership and consistency
Exceptionally detail-oriented with strong QA instincts and the ability to manage multiple campaigns without sacrificing accuracy
Comfortable working in an embedded model, collaborating closely with internal client stakeholders in a fast-paced environment
Proactive, solutions-oriented operator who flags risks early and brings forward recommendations—not just updates
Benefits
Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Company
MERGE
Merge promotes health, wealth and happiness in the world by merging storytelling with technology.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2018-12-17Series C
Leadership Team
Julie Raque
VP, Client Services Leader
B
Becky Minervino
Chief Strategy Officer
Recent News
Business Wire
2025-11-13
2025-09-17
Company data provided by crunchbase