Great Wolf Lodge · 2 days ago
Digital Data Analyst
Madison, WI
Full-time
Onsite
Entry, Mid Level
$90K/yr - $120K/yr
2+ years expGreat Wolf Lodge is seeking a Digital Data Analyst who will be responsible for analytics that support marketing and digital guest experiences. This role involves collaborating with various stakeholders to analyze data, generate insights, and develop visualizations that drive business growth.
Resorts
Responsibilities
Collaborate with both internal stakeholders and external vendors involved in project definition, design, and planning
Develop hypotheses, gather data, brainstorm strategic options, and create recommendations around strategic initiatives
Own and rationalize marketing, web data and information across the organization
Operate as a visualization lead and subject matter expert across the organization
Collect, analyze and synthesize complete information from disparate sources into a clear and compelling story in visualizations
Build key success metrics to evaluate the impact of various projects, improvements and services that we provide
Develop tactical, actionable analysis of our online business to influence strategic planning
Business analysis skills—can identify actual business impact, distinguish facts from anecdotes, and collaborate effectively with engineers and data scientists
Will support other related work, as outlined by business priorities and leadership
Qualification
Required
Bachelor's Degree (Concentration in a quantitative field preferred, including Business, Engineering, Math, Statistics, Economics, Operations Research)
2+ years of experience in digital, operational, or business analytics
Experience with a range of Advanced Analytics and statistical techniques
SQL experience, Snowflake preferred
A/B testing and multivariate testing
Proficiency in Tableau data visualization and programming
Experience with Google platform, GCP, GTM, Big Query, Google Analytics
Ability to be based out of Great Wolf's Corporate Office, currently working on a hybrid in-office/remote schedule
Preferred
Master's Degree
Ability to effectively build relationships across the business at all levels
Creative thinker who is intellectually curious and passionate about learning
Self-starter, entrepreneurial, high-energy who can take initiative in a fast-moving environment
Proficiency in various programming languages, including SQL, R, and Python
Basic understanding of and experience with machine learning technologies
Provide strong technical understanding of current and emerging internet technologies (GenAI) and the operations of a commercial website
Function as a highly effective leader in a matrix environment given the role of serving various business partners on the enterprise and business unit teams
Identify and model data to support personalization across digital channels; collaborate with product management, development, marketing, and data science teams to implement and enhance personalization efforts
Communicate insights to key internal stakeholders and executive leadership team
Benefits
Annual bonuses
Paid Time Off policy
Other perks
Company
Great Wolf Lodge
If you’re searching for a job with exciting opportunities, rewarding benefits, and lots of growth potential, look no further than Great Wolf Lodge.
10001+ employees
H1B Sponsorship
Great Wolf Lodge has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2019-10-02Acquired
Leadership Team
John Murphy
Chief Executive Officer
Brad O'Bryan
Chief Financial Officer
Recent News
2025-10-02
Company data provided by crunchbase