Confluent Health · 21 hours ago
Senior Director, Digital Marketing
Louisville, KY
Full-time
Onsite
Director/Executive
$135K/yr - $135K/yr
8+ years expConfluent Health is seeking a Senior Director, Digital Marketing to lead and scale their digital ecosystem across a nationwide network of physical therapy clinics. This role involves driving patient acquisition and engagement through various digital marketing strategies and overseeing a high-performing team to support clinic growth.
FitnessHealth CareWellness
Responsibilities
Lead the digital marketing strategy that drives patient demand, conversion, and clinic-level growth
Oversee the management, optimization, and governance of 50+ websites, ensuring strong UX, performance, accessibility, and compliance
Lead SEO and local search strategy to maximize visibility and appointment demand across markets
Lead paid media strategy and optimization across search, social, and display channels
Oversee email marketing and content strategies that support acquisition, retention, and patient education
Establish and track performance metrics including traffic, conversion, CPA, appointment volume, and ROI
Lead, develop, and scale a high-performing digital marketing team
Manage agency and vendor partners to extend capabilities and drive results
Collaborate cross-functionally with operations, clinical, brand, IT, and analytics teams
Qualification
Preferred
Bachelor's degree, preferably in Marketing or Business Administration
8-12+ years of progressive digital marketing experience, preferably in healthcare, physical therapy, or multi-site consumer services
Proven experience managing large, multi-website environments
Deep expertise in SEO, paid media, email marketing, content, and conversion optimization
Strong understanding of local market and patient acquisition marketing
Experience leading and developing teams in a growth-oriented environment
Data-driven mindset with strong analytical and optimization skills
Familiarity with healthcare compliance, privacy, and accessibility standards a plus
Benefits
Health, Dental, Vision insurance.
PTO
Paid Holidays
Sick Days
Much, much more.
Company
Confluent Health
Confluent Health is a holding company that focuses on creating a healthcare system that recognizes physical and occupational therapy.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Kristi Henderson
Chief Executive Officer
Mark Steiger
COO
Recent News
Confluent Health companies
2025-10-14
2025-09-24
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2025-09-24
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