Zenith · 1 day ago
Director, Digital Investment
New York, NY
Full-time
Hybrid
Director/Executive
$121K/yr - $161K/yr
8+ years expZenith is a division of Publicis Media focused on leading change and driving businesses into the future for clients like Hulu and Disney. The Director, Digital Investment will oversee digital strategic plan development and implementation, managing client accounts and campaign management while fostering relationships with vendors and clients.
AdvertisingMarketing
Responsibilities
Lead planning and implementation for client accounts across all channels with an emphasis on digital
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
Lead in presentation of data, insights and media to clients
Serve as client first point of content on Investment, be able to connect and bring in experts from social and precision teams and work collaboratively to produce holistic plans
Intimate knowledge of consumer habits & touchpoints, i.e. digital, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Prepare and deliver buying and digital trafficking specs and guidelines
Continuously drive innovation
Qualification
Required
B.A. or B.S. in Marketing, Advertising or related field highly preferred
8+ years of digital media buying experience
Experience planning digital campaigns, and the ability to confidently present these to clients
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc
Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Preferred
Experience with Prisma and experience with Research tools such as Nielsen, ComScore preferred
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
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2024-10-25
2024-06-03
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