Melaleuca: The Wellness Company · 17 hours ago
Brand Manager - (escape the congestion and expense & move to the mountains)
Idaho Falls, ID
Full-time
Onsite
Mid Level
3+ years expMelaleuca: The Wellness Company is a leader in the wellness industry, dedicated to enhancing lives through innovative products. The Brand Manager will lead brand strategy and product innovation while collaborating with cross-functional teams to drive growth and optimize business performance.
Cosmetics
Responsibilities
Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives
Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle
Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal
Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits
Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns
Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities
Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives
Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
3+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition
Strong understanding of P&L drivers, pricing strategy, and category performance metrics
Experience guiding new product development from concept through launch
Ability to interpret data and translate insights into actionable strategies
Skilled at presenting ideas clearly and collaborating across departments
Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing
A personal alignment with Melaleuca's mission of enhancing lives through wellness
This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided
Benefits
Relocation assistance is provided.
Award-winning workplace: Recognized by Forbes and USA Today as one of America’s Best Employers.
Stability and strength: Melaleuca is proudly debt-free and has never had a layoff in nearly 40 years.
Purpose-driven culture: Every project supports a mission that enhances lives around the world.
Global growth: Join a $2+ billion organization expanding its wellness leadership across 12 international markets.
End-to-end impact: Work directly with R&D, Marketing, and Manufacturing—all under one roof—to bring your ideas to life.
Beautiful Idaho Falls campus: Enjoy a collaborative culture and the quality of life that comes with living in the Mountain West.
Company
Melaleuca: The Wellness Company
Melaleuca: The Wellness Company enhances the lives of those we touch by helping people reach their goals.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ann Shavlan
Chief Executive Officer
Frank VanderSloot
CEO
Recent News
2025-11-12
2024-02-22
Company data provided by crunchbase