Meridian Bioscience Inc. · 6 days ago
Commercial Marketing Manager
Cincinnati, OH
Full-time
Onsite
Senior Level
5+ years expMeridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. The Commercial Marketing Manager will play a key role in developing and executing strategic marketing plans to drive sales and market awareness, collaborating with various teams and managing global responsibilities.
BiotechnologyHealth CareHealth DiagnosticsLife ScienceMedical
Responsibilities
Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace
Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations
Measure progress weekly, working closely with sales operations and finance. Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. Make data driven decisions on how to improve processes to drive sales outcomes
With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up
Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market
Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging
Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials
Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market
Track key initiatives weekly, including sales revenue, wins / loss analysis, program goals and performance. Determine effectiveness of programs and adjust as necessary. Work with Commercial Leaders weekly to evaluate progress and effectiveness of tactics. Gain alignment on adjustments
Hold Commercial Teams accountable for execution of tactical plans
Complete monthly, quarterly and annual Marketing reporting requirements on time, including but not limited to Monthly highlights, KPI action planning / reporting, annual strategy, and annual marketing planning for all assigned products
Lead the launch of any new products for assigned product categories. Launch planning includes working with Strategic Marketing on the creation of New Product launch plans, cross functional coordination of all communications, training, sales materials, forecasting, and all elements of commercial readiness. Accountable to achieving financial goals for the new product launch
Monitor, understand, and utilize financial reports to optimize the execution of strategies
Create promotional programs, advertisement campaigns, and customer programs in conjunction with the Marketing Communications team and consistent with achieving revenue goals
Support all commercially driven priorities through product lines, ie: segment strategies, Area strategies, contracting
Analyze global market, customer, consumer, and competitor insights and provide clear direction on assay, instrument, accessory and services for on market products to ensure Meridian meets its growth goals
In conjunction with internal partners, support the building and maintaining of key opinion leaders in order to provide key insights and support to Meridian’s tactical product marketing plans
Act as a commercial product expert for customer and sales force inquires as well as internal cross functional team (R&D, Technical Support, Operations, Regulatory, etc.)
Assess business development or private label opportunities in key markets, work with strategic marketing on ROI analysis and implementation
Support efforts to build a product pipeline for the Meridian platforms, in conjunction with Strategic Marketing Team
Demonstrate ownership of product line by leading cross functional teams regarding:
Communication with global counterparts
Market conditions for Meridian products
Disease states within target markets
Communicate pertinent information to the appropriate parties including administration, R&D, Operations, International Partners, Technical Support, etc
Build strong relationships with key customers, thought leaders, KOL’s and sales through active communication and field travel
Develop product and platform marketing plans that include positioning, competitive analysis, customer value propositions, targeting/segmentation, pricing, and costing
Gain a deep understanding of competitive systems and be able to compare and contrast technologies to establish product positioning strengths and strategies
Understand consumer use and technological differences/advantages of competing technologies to allow for incorporation into overall product positioning and development
Monitor competitive information and trends in the marketplace via information from the sales force, customer interaction, market research, etc
Coordinate and/or participate in on market product assessments with sales force, end-user focus groups, and KOL discussions
Execute the overall Strategic Plan for the assigned product line(s) including product promotions for both customers and Meridian sales personnel
Provide technical expertise, messaging, and positioning to aid the sales team
Travel to key customers/sales, develop KOL’s, and assess competition and effectiveness of the Meridian product line
Coordinate and participate in appropriate trade shows
Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift
Ability to walk up and down several flights of stairs throughout the workday in a multi-location facility
Must be able to lift up to 20 pounds of supplies or finished product throughout the work shift
Must be able to wear personal protective equipment (latex or nitrile gloves, face shields/safety glasses, etc.)
Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratories
Ability to stand, stoop, reach, push and pull throughout the course of the work shift
Loading/unloading vehicles with literature, manuals, account files, demo instruments, and demo kits. Set-up and tear-down of exhibit booths
May be required to sit for long periods of time through the course of the work shift
Qualification
Required
Bachelors degree in Business, Marketing, or Science related field required
Minimum of 5 years of Sales and or Marketing experience in medical device environment
Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company
Ability to work with the sales team and provide support guidance with the selling process
Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization
Excellent interpersonal, organizational, written and oral communications skills
Self-motivated person who has the ability to work under pressure and meet deadlines
Computer proficiency (MS Word, and Excel)
Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs
Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management
Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment
25% required travel
Preferred
IVD experience is preferred
Experience with marketing plans and/or product launches preferred
Company
Meridian Bioscience Inc.
Meridian is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic test kits, rare reagents, specialty biologicals and components.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$9MKey Investors
National Institutes of Health
2022-07-07Acquired
2022-01-31Grant· $2.5M
2021-02-03Grant· $5.5M
Leadership Team
Andy Kitzmiller
Chief Executive Officer
J
Julie Smith
Chief Financial Officer
Recent News
2025-10-14
MarketScreener
2025-10-14
Company data provided by crunchbase