Komar · 20 hours ago
Social Media Marketing Coordinator
Jersey City, NJ
Full-time
Onsite
Entry Level
$55K/yr - $65K/yr
1+ years expKomar is a global leader in the design, sourcing, manufacturing, and distribution of apparel, and they are seeking a Social Media Marketing Coordinator. The role involves creating and maintaining a strong online presence, implementing marketing strategies through social media, and analyzing performance to enhance brand awareness.
ApparelE-CommerceFashionLifestyle
Responsibilities
Develop and execute social media strategies, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest and other relevant social media platforms
Analyze relevant KPI’s for measuring impact of social media efforts in order to determine campaign effectiveness through reporting tools
Build a content strategy and manage the content calendar
Understand and evolve the voice of the DTC brands
Develop engaging and effective social media copy for both editorial and marketing efforts
Ideate and lead the development of compelling content and campaigns across social platforms that engages and communicates effectively with our audience
Establish and foster relationships with online influencers, driving how we measure success and learnings, and continue to grow influencer partnerships
Identify, benchmark, and audit competitor set and industry leaders in social media
Establish and execute social strategies and campaigns for new product launches and brand partnerships
Collaborate with PR to orchestrate relevant gifting programs in order to secure online influencer coverage
Multi-platform expertise: strong strategic and technical understanding of existing and emerging social platforms
Working knowledge of analytics tools; Comfortable with in-app analytics and reporting
Lead publishing: must have experience in implementing platforms strategies
Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies
Explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Strategy support: work with marketing and brand teams to advance and refine integrated digital strategies, as well as social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns
Development of new, innovative social media campaigns and initiatives in support of key brand moments, events and milestones
Facilitate cross-functional conversation and work streams to deliver key brand and product marketing initiatives
Nurture positive feedback and advancement of key relationships with colleagues
Review overall and individual social platform performance using social media analytics and provide recommendations to improve
Qualification
Required
Thorough knowledge and understanding of the principles of advertising, marketing, and digital media
1 – 2 years' experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e., Facebook, Instagram, Pinterest, TikTok, etc.)
Well-versed in digital media and social media metrics and monitoring tools
Experience in successfully concepting and managing strategic social marketing projects
Resourceful self-starter, with a can-do attitude that works well in a matrixed environment
Highly proficient in MS Office Suite with the ability to convey concepts and information in a succinct and visually compelling way
Strong interpersonal and analytical skills with great attention to detail
Asset management systems and listening tools like Sprout, Sprinklr, Curalate, Shopify, etc
Preferred
Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred
Company
Komar
Komar is an apparel & fashion company offering sleepwear, loungewear, intimates, kids, and lifestyle products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
William Mitchell
Chief Operating Officer (COO)
Recent News
2026-01-20
Company data provided by crunchbase