dentsu · 1 day ago
Manager, Paid Search
New York
Full-time
Onsite
Mid, Senior Level
$59K/yr - $96K/yr
3+ years expDentsu is a global marketing agency focused on delivering innovative solutions to clients. The Manager, Paid Search will be responsible for developing and executing paid search strategies across multiple client accounts, ensuring KPI achievement and effective budget management while mentoring junior team members.
AdvertisingInformation ServicesMarketing
Responsibilities
Accountable for achievement of KPIs and deadlines across client paid search accounts
Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams
Perform keyword research and write ad copy for new and existing campaigns
Ultimate accountability for pacing and managing account budgets
Implement successful bidding strategies and effective keyword management using a bid management tool such as Google Search Ads 360
Perform regular competitive research analysis for all campaigns
Stay on top of new tools, ad formats, trends and best practices in search
Create, format and update Med/Legal/Regulatory submission documents
Provide strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager
Lead client reporting for assigned tactics in coordination with the analytics team
Present and/or lead internal and client status calls and meetings
Work collaboratively with the media team for annual and monthly budget reconciliation
Accountable for the delivery of all projects to agreed deadlines
Main point of contact for Search Engine and third party reps
Liaise with other channels (media, programmatic, social & SEO)
Qualification
Required
3+ years of experience in Paid Search, specifically in a digital agency
Exceptional knowledge of Paid Search, market development and trends
Manage the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic
Experience building SEM submissions off of client websites including KW lists and ad copy development
Complete mastery of Search Engines and third party tools (Google Ads, Bing Ad Center & SA360)
Experience working with media analytics and budgets
Well-honed communication and client presentation skills
Ability to think strategically, make innovative recommendations that drive client goals
Advanced excel knowledge
Strong managerial experience, including experience developing and mentoring a team
Ability to think strategically and identify and resolve problems in a client-centric environment
Strong project and resource management skills
Excellent communication skills both written and verbal
Experience working with financial data and budgets
High levels of integrity, autonomy, and self-motivation
Preferred
Experience in working with pharma/life sciences clients and/or highly regulated industry a plus
DTC & HCP paid search experience preferred
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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