NASCAR · 3 days ago
Senior Manager, Partnership Marketing
Daytona Beach, FL
Full-time
Hybrid
Senior Level
7+ years expNASCAR is a community of passionate individuals dedicated to the growth of their sport. They are seeking a Senior Manager, Partnership Marketing to lead strategy and execution for partner accounts, ensuring high-quality programs with measurable business impact while serving as a trusted advisor and strategic leader.
RacingSports
Responsibilities
Lead development of annual partnership strategies aligned with partner objectives and NASCAR priorities
Oversee integrated activation planning and execution across content, digital, social, broadcast, experiential, and event platforms
Champion creative thinking, platform ideation, and partnership storytelling that drives relevance, performance, and renewal value
Ensure brand alignment, execution quality, and consistent performance measurement across all programs
Serve as senior day-to-day contact for assigned partners, providing proactive communication, strategic guidance, and problem-solving
Build strong understanding of partner businesses, categories, and marketing goals to deliver tailored solutions
Lead delivery of strategic plans, recaps, insights, and ROI/ROO storytelling to reinforce partnership value
Act as an escalation point for executional or operational challenges, driving timely resolution
Own partner budgets with high accuracy, including proactive fund allocation, reconciliation, and financial tracking
Manage timelines, deliverables, and reporting to ensure on-time, on-budget execution
Maintain discipline across internal systems, trackers, and reporting tools; ensure data accuracy and visibility
Lead cross-functional coordination across Marketing, Creative, Digital, Events, Research, Legal, Finance, and Sales
Provide guidance and oversight to Managers and Coordinators when applicable, reinforcing standards, accountability, and best practices
Contribute to department-wide initiatives, process improvements, and partnership innovation
Identify opportunities to expand partnerships through incremental programs and enhanced integrations
Support renewal strategy development through strong performance narratives and insights
Stay current on trends across sports, entertainment, marketing, and sponsorship
Qualification
Required
Bachelor's degree and 7+ years of experience in partnership marketing, sponsorship, brand marketing, or agency environments
Strong partnership marketing strategy and activation expertise
High emotional intelligence with ability to build trusted relationships
Financial acumen with experience managing budgets and forecasts
Clear, confident communicator with strong presentation and storytelling skills
Ability to think strategically while remaining execution oriented
Proven ability to lead cross-functional teams and manage complexity
Deep understanding of the sponsorship and sports marketing landscape
Proficiency in CRM systems, financial tools, and reporting platforms
Ability to travel 30-40% including weekends
Preferred
league/property experience preferred
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Media Post
2026-01-23
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