Roanoke - Blacksburg Technology Council · 1 day ago
Director of Communications and Engagement
Roanoke, VA
Full-time
Onsite
Lead/Staff, Director/Executive
$80K/yr - $90K/yr
5+ years expThe Roanoke-Blacksburg Technology Council is focused on promoting regional innovation and economic development. As the Director of Communications and Engagement, you will manage communication strategies, engage with members and partners, and promote the region’s achievements and initiatives to enhance its brand and attract investment.
AssociationCommunitiesEducationNon Profit
Responsibilities
Develop and execute a portfolio-wide communications strategy including RBIA, RBTC, RAMP, and CWA ensuring consistent messaging and brand alignment
Serve as the primary voice of the Council, implementing an annual integrated communications plan and end-of-year report aligned with strategic goals and regional economic development initiatives
Provide strategic counsel to the Executive Director and Board of Directors on brand positioning, messaging strategy, and communications approaches for thought leadership initiatives, including leading communications for board presentations, annual planning, and stakeholder engagement initiatives
Engage with members, RAMP alumni, and partners to cultivate and strengthen relationships, and source and tell compelling stories that showcase regional innovation impact and elevate the Council
Manage partnership communications and stewardship supporting strategic relationships with corporate sponsors, government stakeholders, and academic institutions
Build and maintain relationships with regional and national media to secure media coverage for regional achievements
Draft and distribute press releases and respond to media requests regarding portfolio initiatives, member achievements, and program outcomes
Develop and execute communications campaigns that showcase member value proposition and support membership growth objectives
Support policy communications efforts in coordination with lobbyists
Create strategic content showcasing program impact and regional economic development outcomes that elevate Roanoke-Blacksburg’s innovation profile
Oversee digital communications including website content, social media strategy, and email marketing
Produce high-quality content including newsletters, annual reports, membership materials, and event collateral
Lead communications strategy for signature events including TechNite, Emerging Technology Conference, and RAMP programming
Develop event scripts, talking points, and on-site digital content to enhance the attendee experience
Oversee external communications and marketing, providing strategic direction and managing deliverables
Collaborate with sponsors and vendors to ensure effective brand integration and communication alignment
Qualification
Required
Bachelor's degree in Communications, Journalism, Marketing, or related field
5-8 years of communications or PR experience with increasing strategic responsibilities
Strong storytelling ability to translate complex tech topics into compelling narratives for diverse audiences
Excellent relationship-building and engagement skills across members, partners, media, and stakeholders
Proficiency with communications tools, websites, CRM systems, and digital marketing platforms
Public speaking experience and comfort representing organizations at regional and industry events
Strong project management skills with ability to manage multiple initiatives simultaneously in fast-paced environments
Location: Residing in or willing to relocate to the Roanoke-Blacksburg, VA region required
Preferred
Experience with membership organizations, trade associations, or technology sector highly preferred
Familiarity with Virginia's technology landscape and economic development priorities
Experience managing contractors, consultants, or external agencies
Understanding of startup ecosystems, venture capital, or economic development
Proficient in Adobe Creative Suite or similar design tools
Experience with policy communications or advocacy work
Benefits
Health Reimbursement Arrangement (HRA)
Retirement stipend
Paid time off
Flexible work arrangements
Professional development opportunities
Company
Roanoke - Blacksburg Technology Council
Join the RBTC group at http://ow.ly/htgbT - all updates and discussions are posted there! The RBTC is a non-profit member-driven association of businesses and organizations in the greater Roanoke - Blacksburg region, working together to promote the growth and success of the region's technology sector.
2-10 employees
Funding
Current Stage
Early StageRecent News
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