Techtronic Industries - TTI · 1 week ago
Associate Marketing Manager - Advertising (Paid Social)
Anderson, SC
Full-time
Onsite
Mid Level
3+ years expTechtronic Industries is a fast-growing world leader in Power Tools and Equipment. The Associate Marketing Manager – Advertising (Paid Social) will be responsible for planning, executing, and optimizing paid social media advertising campaigns across key platforms to drive performance for the RYOBI and RIDGID brands.
Consumer GoodsE-CommerceIndustrialMachinery ManufacturingManufacturingReal Estate
Responsibilities
Execute paid social campaigns that efficiently drive awareness, engagement, and conversion against established KPIs
Manage audience targeting, bidding strategies, and creative testing frameworks
Leverage deep platform knowledge (Meta, TikTok) to apply best practices in targeting, creative formats, and bidding strategies
Partner with creative and content teams to develop effective ad concepts and assets
Support testing roadmaps across audiences, creative, and formats, including emerging opportunities such as TikTok Shop
Monitor performance daily and implement optimizations to improve efficiency and results
Translate campaign performance into clear takeaways and actionable recommendations for stakeholders
Generate weekly and monthly performance reports with clear insights and learnings
Stay current on platform updates, ad products, and social commerce capabilities
Performs other related duties as assigned
Qualification
Required
3+ years of hands-on paid social media buying (Meta & TikTok required)
Proficiency in Excel and PowerPoint
Familiarity with web analytics platforms (Google Analytics)
Ability to quickly establish rapport and credibility with project team members and key business contacts
Ability to effectively exchange ideas and information with cross-functional teams and clearly present performance, findings, recommendations, strategies, and results both orally and in writing to all levels of the organization
Demonstrates knowledge and expertise with social advertising tools and an ability to evaluate new tools for fit and application to solve evolving business requirements
Awareness of business, particularly in the assigned area of responsibility
Under general guidance, ability to make effective decisions which are derived by evaluating campaign, tactic, creative, and audience performance
Ability to analyze and identify trends and performance drivers
Preferred
Experience with TikTok Shop or social commerce strongly preferred
Meta and/or TikTok platform certifications preferred
BS/BA degree preferred
Company
Techtronic Industries - TTI
Techtronic Industries Company Limited (“TTI”, or the “Company”), founded in 1985 by German entrepreneur Horst Julius Pudwill, is a world leader in cordless technology.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-12-17IPO
Leadership Team
Steven Richman
Chief Executive Officer and Group Executive Director
R
Ross Gilardi
SVP of Finance - Investor Relations
Recent News
2026-01-18
2025-12-18
South China Morning Post
2025-12-17
Company data provided by crunchbase