Bridgestone Retail Operations, LLC · 4 days ago
Director, Brand Activation
Bridgestone Tower
Full-time
Onsite
Director/Executive
15+ years expBridgestone Americas, Inc. is a prominent retail organization headquartered in Nashville, Tennessee. The Director of Brand Activation will shape and execute the brand marketing strategy, overseeing various aspects of the marketing ecosystem to drive store footfall and enhance brand awareness.
Responsibilities
Assume the role of a visionary leader, collaborator, and strategic partner, driving the accomplishment of company objectives
Chart the future marketing direction for all four retail banners at BSRO, laying the foundation for sustainable growth
Foster customer engagement and drive store footfall through full-funnel activation strategies
Direct and oversee a network of agency partners including traditional advertising, promotion, and project-oriented agencies
Lead the development of robust promotion programs, leveraging controlled analytics for measurement and optimization
Strengthen the integrated digital media plan with content and data-driven audience/persona strategies
Lead consumer-facing store branding elements including signage, merchandising, and new store/reimage design
Lead and manage retail acceleration and field marketing teams, aligning their efforts with near-term operational objectives
Create and implement effective strategies across social media, online video, display, and paid search platforms
Collaborate closely with consumer insights, experiences teams, operations, IT, and other departments to understand customer expectations and translate insights into impactful digital marketing campaigns
Support recruitment marketing efforts and contribute to the development of the employee value proposition
Drive our brand activation across strategic partnerships in motorsports, key accounts, relevant events, and Bridgestone Retail Operations internal training events
Conduct in-depth ROI analysis for campaigns and programs and present findings to relevant stakeholders presenting findings to relevant stakeholders
Work collaboratively with Bridgestone legal to ensure compliance with data privacy, security, and accessibility standards
Qualification
Required
Bachelor's degree
A minimum of 15 years of relevant experience in Brand Marketing and Media
Proven experience in leading teams and managing others
Demonstrated ability to influence cross-functional teams without direct authority
Preferred
MBA Preferred
Prior experience in the automotive and/or retail industry
Benefits
A supportive and engaging onboarding experience to ensure a smooth transition into our team.
The opportunity to develop and grow, through training and regular mentorship.
Corporate Social Responsibility activities.
A truly global, dynamic and challenging work environment.
Agility and work/life effectiveness and your long-term well-being.
A diverse and inclusive team.
Company
Bridgestone Retail Operations, LLC
Bridgestone Retail Operations, LLC (BSRO) is a subsidiary of Bridgestone Americas and Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Adam Lawson
Division Education Partner
Andrew Jenkins
Southeast Division Technical Education Partner
Company data provided by crunchbase