The Steel Network, Inc. - TSN · 1 day ago
Content & Digital Marketing Specialist (Multi-Brand)
Durham, NC
Full-time
Hybrid
Entry, Mid Level
2+ years expThe Steel Network, Inc. is a leading national manufacturer of light steel framing building products, seeking a Content & Digital Marketing Specialist to join their team. This role focuses on creating and managing content across multiple brands in various sectors, using performance insights to enhance brand connections.
Real Estate
Responsibilities
Create and publish content across social media, blogs, websites, and email
Adapt messaging for different audiences, including technical and non-technical readers
Translate engineering and subject-matter input into clear, accurate marketing content
Build email campaigns and support basic segmentation and automation
Create briefs and specs for designers and web developers
Support landing pages, updates, and quality control
Review performance data and recommend improvements across channels
Qualification
Required
Personable
Collaboration in a team oriented environment
Adaptable (can adjust workload based on changing needs)
Effective time management
Highly Organized and detail oriented
Clear and Concise communication to diverse audiences
2-5 years of experience creating digital content (social, blog, web, email)
Degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience using analytics or performance data to improve content or campaigns
CMS publishing experience (WordPress or similar)
Preferred
Experience with Google Ads and/or Google Ad Grants
Familiarity with Zoho Social, Zoho Campaigns, or similar tools
Benefits
Exposure to multiple industries and audiences.
Potential for professional growth within a collaborative and supportive environment.
Opportunities to grow skills in content, analytics, and digital marketing.
Company
The Steel Network, Inc. - TSN
The Steel Network, Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Edward R. di Girolamo, PE
Chief Executive Officer
Company data provided by crunchbase