Carnegie · 20 hours ago
SEO/AEO Content Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expCarnegie is a leader in higher education marketing and enrollment strategy, and they are seeking an SEO/AEO Content Specialist to enhance their content strategies. The role involves creating and optimizing content for higher education institutions, leveraging AI to improve search visibility and engagement.
Higher EducationMarketing
Responsibilities
Utilizing various data sources—Google Search Console, Google Analytics, keyword research tools, and LLM SaaS tools— to create multimedia content strategies that drive visibility and engagement
Optimizing existing webpages and writing new content, including academic program pages, blog posts, and thought leadership, to enhance search and AI engine visibility and citations
Optimizing images, videos, and Google Business Profiles
Analyzing performance, creating Google Looker Studio dashboards, and presenting strategic results to clients
Utilizing AI to drive efficiency and output
Qualification
Required
Bachelor's degree in English, Writing, or related field
2-4 years of experience in professional writing and SEO
Strong editorial and communication skills
Knowledge of Google Analytics, Google Search Console, and Google Looker Studio
Excellent organization and time management skills are a must in this role, as you will work with several institutions at once and meet various deadlines for each
Preferred
Experience with or a passion for higher education marketing
Experience with content management systems such as WordPress or Drupal
Company
Carnegie
Carnegie is a marketing communications innovation company.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Shamrock Capital Advisors
2024-02-15Private Equity
2020-10-13Private Equity
Leadership Team
Brian Leininger
VP, Revenue Operations
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