Alcorn Construction, Inc. · 4 days ago
Marketing Specialist
Denver, CO
Full-time
Onsite
New Grad, Entry Level
$55K/yr - $65K/yr
0+ years expAlcorn Construction, Inc. is a regional general contractor recognized as a five-time Best Place to Work, seeking a creative Marketing Specialist to join their team. The role involves collaborating with the Marketing Manager to develop content strategies, manage content workflows, and create engaging content across various platforms, while maintaining brand consistency and optimizing for SEO.
ConstructionIndustrialIndustrial DesignInfrastructure
Hiring Manager
David Vine
Responsibilities
Collaborate with Marketing Manager to develop and implement a content strategy aligned with the company's goals and target audience. Conduct research to identify relevant topics, keywords, and audience preferences to guide content creation efforts
Manage content calendars, schedules, and workflows to ensure timely delivery of high-quality content across various platforms
Work with Marketing Manager to monitor content performance and analytics to optimize strategies for maximum reach, engagement, and conversion
Curate and develop original and engaging content including blog posts, articles, website copy, social media posts, videos, infographics, and more, focusing on Alcorn Construction, our partners, and other content relevant to the industry
Optimize content for search engines by incorporating relevant keywords, meta tags, and other SEO best practices to improve organic visibility and drive traffic to company website and other digital channels
Maintain consistency in brand voice, tone, and messaging across all content channels to reinforce the company's values, identity, and brand image
Research AEC industry trends, developments, and best practices in construction, architecture, engineering, and related fields to generate timely and relevant content ideas
Work closely with team members across the company, in both Arizona and Colorado, to ensure alignment of content initiatives with overall marketing and business objectives
Assist the Marketing Manager with other internal marketing activities for Alcorn, such as our employee newsletter, signage, surveys, events, vendor management, etc
Qualification
Required
Bachelor's degree in Journalism, Marketing, Communications or specifically related field
Strong writing, editing, proofreading skills with attention to detail
Creativity, adaptability, and ability to work both independently and collaboratively in a fast-paced environment
Excellent organizational and time-management skills with the ability to prioritize tasks and meet deadlines
A strong desire to learn and grow professionally
Preferred
Experience with photography, graphic design, video production, or multimedia content creation
Familiarity with social media management tools and platforms
Certifications or training in SEO, content marketing, or related field
Six months – one year of experience in a marketing support capacity. Construction industry experience helpful but not required
Benefits
Health
Dental
Vision
Employer-supplemented Health Savings Account
401k plan with company match
Flexible vacation
Flexible schedule
Remote work options
Dog-friendly office environment
Subsidized gym membership
Cell phone allowance
And more!
Company
Alcorn Construction, Inc.
Alcorn Construction is an award-winning general contractor specializing in relationship-based commercial office, light industrial, retail, multi-family, and senior living projects in the Denver and Phoenix metro areas.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase