Lands' End · 2 days ago
Email Marketing Manager (Hybrid from NY)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $120K/yr
5+ years expLands' End is a company focused on driving customer engagement and revenue growth through effective marketing strategies. The Email Marketing Manager will lead the Email & SMS marketing efforts, develop comprehensive campaigns, and collaborate with creative teams to enhance customer experience and retention.
ApparelE-CommerceFashionHome DecorLifestyleRetailRetail Technology
Responsibilities
Develop and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends
Develop comprehensive campaign briefs for all email/sms campaigns and submit to creative for execution
Develop email template library to improve operational efficiency and optimize email performance
Measure template performance and update template library accordingly
Select appropriate email templates and provide clear, strategic briefs to the creative team to develop compelling email designs and copy
Own email & sms segmentation strategy and segment selection for every campaign
Improve project management and process with cross functional partners
Partner with retail to develop holistic retail marketing strategy for the email channel
Own all linking strategy, merchandising and execution
Own campaign QA to ensure all content is accurate, links are correct and content is customer ready
Own relationships with licensing partners and develop strategies to support licensing goals
Develop and implement advanced personalization strategies, including dynamic content, behavior-based dyanic content, and tailored product recommendations
Utilize segmentation techniques to target customers by demographics, purchase history, browsing behavior, and lifecycle stage
Partner with Consumer Insights team on opportunities to enhance audiences with 1st, 2nd and 3rd party data
Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs
Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts
Own the strategy, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets
Ensure that creative assets align with campaign goals and timelines
Collaborate with Merchandising and Planning teams on product selection and pricing for emails
Oversee Email Marketing Specialist’s maintenance of all ongoing and upcoming sales and promotions
Own the deployment and consistency of UTM parameters across all campaigns
Partner with Data Science to ensure UTM parameters are accurately captured in Adobe
Own the development and maintenance of campaign metadata sheets
Own weekly email + sms recap deck to be delivered every Monday
Provide monthly reporting on send volume and unsubscribe rate to Director of Retention Marketing with insights on improvements or callouts on burn rate
Oversee development of post campaign launch recaps for key brand initiatives
Provide reporting to copy team to ensure SL/PH’s drive optimal open rates
Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics
Attend regularly scheduled meetings with vendors to understand channel performance and develop strategies
Partner with email & SMS platform vendors to adopt best practices and improve performance
Own the strategy, development, timeline and execution of A/B testing roadmap
Oversee the set up, QA and execution of A/B tests
Conduct post test analysis, providing insights and next steps, oversee the development of recap decks
Partner with cross functional partners A/B test ideation and scheduling within testing roadmap
Submit A/B test requests to creative team
Write all SMS copy
Monitor and analyze key performance metrics, such as open rates, click-through rates, and conversion rates, to assess campaign effectiveness
Leverage analytics to refine audience segmentation, content strategies, and targeting approaches
Prepare and present performance reports to senior leadership, identifying opportunities for growth and improvement
Stay up to date with the latest email marketing trends, technologies, and regulations (e.g., GDPR, CAN-SPAM)
Identify and implement new tools and platforms to enhance automation, personalization, and reporting capabilities
Ensure compliance with global email marketing laws and privacy standards
Create and manage promo codes for sales events, ensuring they are correctly applied across platforms and promotions
Test promo codes for functionality and troubleshoot any issues that arise during the promotion period
Upload updated pricing files for promotions and sales events, ensuring that product prices reflect the campaign offers
Monitor the integrity of pricing and offer visibility on the website, and work with the IT/Dev team to resolve any issues
Coordinate with planning, marketing, and IT teams to ensure seamless execution of promotional activities
Communicate campaign timelines, deliverables, and expectations to all relevant stakeholders
Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams
Provide support as needed for special projects, such as flash sales, product launches, or seasonal campaigns
Qualification
Required
5+ years of experience in email and SMS marketing, with a proven track record of success in e-commerce, retail, or apparel
Expertise in advanced personalization strategies, including dynamic content, behavioral triggers, and predictive analytics
Strong understanding of customer segmentation and data-driven targeting
Proficiency with email & SMS marketing platforms (e.g., Klaviyo, Attentive, Postscript, Salesforce Marketing Cloud, Braze)
Experience building and optimizing automated lifecycle campaigns across multiple channels
Analytical mindset with experience in campaign reporting, A/B testing, and data interpretation
Experience working cross-functionally with creative teams to brief and guide campaign assets
Knowledge of email and SMS compliance regulations (CAN-SPAM, GDPR, TCPA)
Strong attention to detail and organizational skills
Excellent communication skills, both written and verbal
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and Google Suite
Ability to multitask and meet deadlines in a fast-paced environment
Preferred
Experience with project management tools (e.g., Asana, Trello, or similar)
Benefits
Paid time off
Health
Dental
Vision
Disability benefits
Company
Lands' End
Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products.
1001-5000 employees
H1B Sponsorship
Lands' End has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (5)
2023 (12)
2022 (12)
2021 (6)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$535M2024-01-02Post Ipo Debt· $260M
2020-09-09Post Ipo Debt· $275M
2014-04-07IPO
Leadership Team
Andrew McLean
CEO
Bernie McCracken
Chief Financial Officer
Recent News
GlobeNewswire
2025-12-09
2025-12-09
Lands' End, Inc.
2025-11-28
Company data provided by crunchbase