Spectrum · 20 hours ago
Senior Director, Customer Relationship Management and Customer Lifecycle Marketing
Stamford, CT
Full-time
Onsite
Director/Executive
$170K/yr - $301K/yr
10+ years expSpectrum is a leading communications company that connects nearly 32 million customers across 41 states. They are seeking a Senior Director, CRM & Customer Lifecycle Marketing to develop and execute CRM strategies aimed at optimizing customer engagement, loyalty, and retention while leading a team to improve the overall customer experience.
Digital EntertainmentInternetTelecommunications
No H1B
Responsibilities
Establishing an insight driven approach to inform and build overall engagement and lifecycle strategy, implementing agile test/learn processes across channels to optimize performance and define future state CRM journeys
Driving innovative programs to improve onboarding, engagement and loyalty while maximizing brand impact and supporting customer retention, including interim CRM campaigns during platform transformation
Identifying, building, testing & deploying desired customer journeys and identify opportunities to enhance customer experience
Establishing process and roadmap to build a culture of experimentation, journey orchestration and personalization at scale, ensuring adoption of new channels and capabilities
Shaping insights-driven storytelling to influence partners and leadership
Directing marketing programs across digital media platforms, partnering with cross functional teams to ensure continuity and alignment
Leveraging strong relationships with internal and external stakeholders to establish sound processes
Partnering with cross channel leads to create a holistic plan. Budgeting and forecasting management, maximizing spend and ROI to achieve goals
Partnering with Martech, Product, and Engineering to define user stories, CRM platform requirements, support proof of concepts, and align on capabilities for Spectrum’s evolving CRM marketing platform
Qualification
Required
Marketing Experience 10+ years
Leadership experience 8 years
Bachelor's degree (B.A.) from four year College or University
Experience managing outsourced agencies, vendors and distributed teams
Customer experience background
Experience with CRM marketing platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Pega, or similar)
Familiarity with translating marketing requirements into user stories, epics, martech and data capabilities supporting personalized, multichannel customer journeys
Strong presentation and interpersonal skills
Creative and strategic thinking skills
Highly organized
Self-motivated
Leadership skills
Product experience and key project management
Highly developed capacity for teamwork and a strong focus on the customer
Can read, write, speak and understand English
Can work with all levels of cross functional teams, fostering collaboration among peers and direct reports while achieving business objectives
Can anticipate and adapt to changing competitive landscapes
Can make decisions and resolve problems while working under pressure
Can work independently
Can work with a sense of urgency
Ability to translate customer experience vision into CRM platform capabilities and cross functional requirements
Ability to collaborate with Martech and technical teams to define business requirements, sequencing, and feature readiness for CRM and personalization capabilities
Benefits
Comprehensive pay and benefits package
Company
Spectrum
Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$11.4MKey Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO
Leadership Team
Dinesh Jain
Chief Operating Officer
Ken Guiberson
Group Vice President, Digital Self-Service
Recent News
2026-01-20
2026-01-06
Sports Business Journal
2025-11-08
Company data provided by crunchbase