Principal Financial Group · 19 hours ago
Brand Management Senior Strategist
Des Moines, IA
Full-time
Onsite
Senior Level, Lead/Staff
$104K/yr - $155K/yr
6+ years expPrincipal Financial Group is looking for a Brand Management Senior Strategist to help protect and strengthen their brand globally. The role involves leading brand governance, enhancing brand reputation, and managing brand architecture and trademark strategies.
Financial ServicesInsurance
No H1B
U.S. Citizen Only
Responsibilities
Lead enterprise-wide brand governance to ensure global consistency
Mature the operating model for brand management, building scalable processes across the business
Serve as the subject matter expert on logo and mark usage
Lead governance reviews for high-impact decisions, such as naming, endorsements, partnerships, and testimonials
Advise on brand considerations in mergers, acquisitions, and integrations
Own and maintain the enterprise brand architecture strategy and framework—ensuring consistent deployment to maximize brand equity and minimize complexity across products and markets
Establish guardrails for co-branding and co-marketing partnerships
Provide guidance on brand royalty programs to ensure alignment with brand value
Partner with Legal/IP to align trademark strategy with business and brand priorities
Provide brand-focused input on trademark filings, renewals, and enforcement decisions
Translate name and trademark clearance search findings into clear recommendations for marketing and product teams
Oversee domain strategy and monitor for misuse or infringement
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field—or equivalent
Senior Strategist: 6+ years in brand management
Lead Strategist: 8+ years with demonstrated experience operating at a higher strategic level
Experience working with Legal/IP, compliance, or risk teams
Preferred
Background in financial services
Experience working within a Fortune 250 or Fortune 500 environment
Experience supporting or managing global brands
Interest in leveraging AI to evolve brand practices
Benefits
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
Pension Eligible
Company
Principal Financial Group
Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dan Houston
President and CEO
Liliana (Lil) Waters, CPA, FLMI
CFO – US Distribution
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