Coalition, Inc. · 1 day ago
EMAIL MARKETING SPECIALIST
United States
Full-time
Remote
Mid Level
$17/hr - $35/hrCoalition Technologies is dedicated to delivering high-quality work while fostering a fun and innovative environment for its team. The Email Marketing Specialist will be responsible for strategizing and implementing email marketing campaigns, ensuring client satisfaction, and optimizing email performance through testing and analysis.
Cyber SecurityInformation TechnologyInsuranceInsurTechRisk Management
Responsibilities
Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors, and frequent status communications
Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
Performing quality control checks and document best practices to produce work that is error-free
Troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required
Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails
Optimizing email programs through continual testing of creative, cadence, offers, targeting, etc
Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
Monitoring deliverability and ensuring CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails
Analyzing email and customer behavior and their key characteristics to improve email marketing
Participating in the quality assurance process to ensure the final product meets client's expectations by deploying and evaluating test emails to a variety of ISPs
Maintaining email standards including opt-in/out processes, email size, HTML, format, etc
Participating in regular strategy discussions, occasional client calls, and client presentations
Staying up-to-date on current trends and best practices in email marketing
Qualification
Required
Strong proofreading and editing skills
The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML, or work with complex filter designer logic, and direct marketing and multi-channel marketing
Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
Experience in strategizing, creating, and implementing drip campaigns
The ability to write marketing copy for various industries and/or brands while capturing their voice
Excellent verbal, interpersonal, and written communication skills
Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
A passion for optimization and data analysis, discovering new insights to increase performance
The ability to be self-directed and capable, staying on track and pursuing solutions without supervision
Strong organizational skills and exemplary attention to detail
Proficiency in commonly used email marketing platforms (Klaviyo, Omnisend, and MailChimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify, or WordPress)
Knowledge and expertise of emailing through ESP/CMS platforms (Salesforce, Hubspot, and/or Drip)
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to maintain strict confidentiality and discretion
Preferred
Agency experience (Preferred)
Benefits
The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
A highly competitive Paid Time Off plan, promoting quality work-life balance.
Subsidized gym memberships to help team members feel their best.
Medical, dental, vision, and life insurance packages for all US-based team members.
International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
Device upgrade and learning reimbursement programs.
Motivating career development plans with clearly defined goals and rewards.
Additional job-specific incentives and bonuses.
Company
Coalition, Inc.
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes.
Founded in 2017
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$800MKey Investors
Mitsui Sumitomo Insurance CompanyIndex VenturesValor Equity Partners
2025-03-03Corporate Round· $30M
2022-07-08Series F· $250M
2021-09-28Series E· $205M
Leadership Team
Joshua Motta
Co-Founder & CEO
Jake Reynolds
Head of Engineering of Coalition Security
Recent News
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Company data provided by crunchbase