Carle Health · 1 day ago
Provider Marketing Account Executive
Champaign, IL
Full-time
Onsite
Mid Level
$30.02/hr - $51.63/hrCarle Health is a healthcare system seeking a Provider Marketing Account Executive to onboard and promote providers while supporting referral processes and patient acquisition marketing efforts. The role involves implementing marketing strategies, managing communications, and ensuring consistent branding across various platforms.
Hospital & Health Care
Responsibilities
Proactively implement standard marketing toolkit components for new and existing providers in need of panel growth, including development of web profile, headshots, collateral, CRM, social media and other tactics as needed
Work in partnership with Corporate Communications, Marketing and Digital teams to create informative content for distribution through established internal and external communication channels
Produce and manage a variety of marketing materials, newsletters, email campaigns, brochures, website content, social media posts, and advertisements
Assist in patient communications for provider transitions (departure letters, location changes, etc.)
Act as resource for referral processes, guidelines, and directories and maintain those resources across internal and external channels
Develop and implement a strategy for building and managing Google listings for providers
Build relationships and collaborate with stakeholders to ensure timely, clear, consistent and cohesive information flow
Ensure all marketing efforts maintain a consistent brand image and messaging across all platforms and materials
Ensure all referral activities comply with healthcare laws and regulations
Other duties as assigned
Proven ability to manage complex projects, prioritize competing demands, and deliver high-quality results within deadlines
Strong communication, project management, and data analytics skills
Strong interpersonal skills and experience collaborating with cross-disciplinary teams, stakeholders, and providers
Experience in integrated marketing communications, including digital communication platforms, CRM systems, marketing automation tools, social media, analytics tools, and emerging technologies
Understanding of healthcare delivery systems, compliance requirements, and provider workflow
Qualification
Required
Bachelor's Degree: Related Field
Bachelor's Degree: Healthcare Administration
Bachelor's Degree: Marketing
Program coordination
Provider relations
Healthcare underwriting
Proven ability to manage complex projects
Strong communication skills
Strong project management skills
Strong data analytics skills
Strong interpersonal skills
Experience collaborating with cross-disciplinary teams
Experience collaborating with stakeholders
Experience collaborating with providers
Experience in integrated marketing communications
Experience with digital communication platforms
Experience with CRM systems
Experience with marketing automation tools
Experience with social media
Experience with analytics tools
Experience with emerging technologies
Understanding of healthcare delivery systems
Understanding of compliance requirements
Understanding of provider workflow
Benefits
Comprehensive benefits package for team members and providers
Company
Carle Health
Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it.
Founded in 1946
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Matthew Kolb
Executive Vice President, Chief Operating Officer
Dawn Walden
Senior Vice President, Chief Revenue Cycle Officer
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