North Italia · 2 days ago
Field Marketing Specialist
Calabasas, CA
Full-time
Onsite
Entry, Mid Level
$77K/yr - $84K/yr
2+ years expNorth Italia is a company committed to building strong local connections and driving guest engagement through strategic marketing initiatives. As a Field Marketing Specialist, you will play a key role in increasing restaurant foot traffic and strengthening community relationships by executing targeted marketing campaigns and collaborating with regional teams.
Food and BeverageFood ProcessingRestaurants
Hiring Manager
Mark Freeberg (LION)
Responsibilities
Independently research, attend, communicate, and execute strategic local restaurant marketing activations, working closely with the Marketing Manager and Operations teams
Build and maintain positive relationships with local businesses, hotels, retail centers, residential communities, and corporate offices to expand marketing reach
Serve as a brand ambassador, ensuring a consistent and positive representation of North Italia in the community
Become a subject matter expert on select markets by researching and evaluating needs like building third-party partnerships for joint marketing initiatives and collaborations
Develop and execute charitable and community events/initiatives that enhance brand awareness and establish North Italia as the restaurant of choice in key markets
Work with PR agencies to support local media efforts, including live demo segments, press visits, and event promotions
Manage inventory of restaurant marketing collateral and provide recommendations on materials for select restaurants and regions
Communicate key local initiatives to stakeholders and build timelines to go live
Assist with administrative tasks, such as scheduling, note-taking, and event planning for the North Italia team
Qualification
Required
2+ years of experience in marketing, public relations, or restaurant management
Bachelor's degree in Marketing, Business, Communications, or a related field
A positive, hardworking team player that is passionate about food, wine, and hospitality
Strong communication, adaptability, and ability to work both independently and collaborate across teams
Strong project management skills with the ability to manage multiple projects at once
Excellent organizational skills and attention-to-detail
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Ability to travel up to 70% of the year
Schedule flexibility and a passion for travel and immersing yourself into new markets
Preferred
Experience within the restaurant or hospitality industry
Someone with a pulse on marketing trends and the restaurant industry with a desire to continue to learn
Experience with project management software (e.g., Basecamp) is a plus
Benefits
Vacation and sick time
Medical, Dental & Vision
401K with company match
Tuition reimbursement
25%-35% discount when dining as a guest
Annual stipend for dining in our restaurants
Company
North Italia
North Italia is a restaurant chain that serves handmade pasta, pizza, seasonal entrees, and appetizers.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase