The Walt Disney Company · 3 days ago
Vice President, Product Lifecycle
Santa Monica, CA, USA
Full-time
Hybrid
Director/Executive
$278K/yr - $372K/yr
15+ years expThe Walt Disney Company is a global leader in entertainment and technology. They are seeking a Vice President of Product Lifecycle to define and execute global marketing technology strategy, drive innovation in privacy-safe marketing systems, and lead senior MarTech leaders to enhance Disney's marketing technology.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement
Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion
Drive innovation in privacy-safe marketing systems, ensuring compliance and trust across all channels (email, push, in-app, SMS)
Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails
Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing)
Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance
Collaborate cross-functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions
Promote consumer-centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time
Qualification
Required
15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands
Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems
Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms
Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization
Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross-functional partners
Demonstrated success in talent attraction, mentorship, and development of high-performing teams
BS/BA required
Benefits
A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-20
Company data provided by crunchbase