Intercom · 1 day ago
Principal Integrated Campaign Manager
San Francisco, California
Full-time
Onsite
Lead/Staff
$176K/yr - $220K/yr
10+ years expIntercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. As Principal, Integrated Campaigns Strategist, you will architect and lead high-impact global campaigns that drive measurable pipeline and revenue growth, collaborating with cross-functional teams to design and deliver cohesive campaigns.
CRMMarketing AutomationSaaSSales Automation
Responsibilities
Own the end-to-end strategy and execution of integrated campaigns for a key audience or solution area, driving measurable pipeline growth and revenue impact across global markets
Serve as the strategic quarterback for your campaign portfolio. Orchestrate cross-functional teams across product marketing, content, creative, digital, field marketing, and sales to build and deliver high-impact campaigns that resonate with your target audience
Establish and maintain rigorous campaign processes, timelines, and governance frameworks that ensure flawless execution across multiple concurrent initiatives while continuously identifying opportunities to streamline workflows and improve operational efficiency
Develop comprehensive campaign strategies that span the full funnel, from awareness through conversion, leveraging multiple channels including digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement plays
Work closely with regional teams to ensure campaigns are adapted for local relevance while maintaining global consistency and brand alignment
Translate market insights, competitive intelligence, and customer behavior into compelling campaign narratives and journeys
Collaborate with content and product marketing to plan audience-specific content roadmaps and campaign assets (research reports, guides, webinars, customer stories, demos, etc) that move prospects through the funnel
Continuously monitor campaign results across key metrics including MQL generation, pipeline contribution, target account penetration, and ROI. Identify optimization opportunities and share learnings across the organization to drive continuous improvement
Champion innovation in go-to-market strategy by testing new approaches, staying ahead of market trends, audience behaviors, and emerging channels, and leveraging AI-powered tools to enhance campaign effectiveness and drive competitive differentiation
As needed, partner with RevOps/IT to optimize marketing automation and performance dashboards
Qualification
Required
10+ years of B2B marketing experience with demonstrated expertise in integrated campaigns, demand generation, content marketing, and/or account-based marketing
Proven track record developing, executing, and scaling global, omni-channel campaigns that drive significant pipeline and revenue growth
Demonstrated command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting
Strong analytical skills with the ability to synthesize complex information to drive clarity. Comfortable using campaign data to prioritize, make trade-offs, and identify actionable optimizations
Exceptional project management capabilities with demonstrated ability to orchestrate complex, global initiatives across multiple stakeholders and time zones
Strong communication and presentation skills, particularly when engaging stakeholders and presenting campaign strategies and performance
Experience partnering effectively with sales teams to build pipeline and support revenue goals
Adept at using Marketo, Salesforce, and Tableau; skilled at workflow process design and change management
Experience at high-growth technology companies with dynamic, fast-paced environments
Curiosity, resilience, and a growth mindset. Proven ability to thrive in ambiguity and change
Bachelor's degree in marketing, business, or related field required
Preferred
MBA or equivalent experience
Background in B2B SaaS/technology product marketing or similar roles
Experience developing campaign playbooks and frameworks that enable regional teams to localize and execute with autonomy
Familiarity with AI tools and their application to marketing workflows for research, content development, campaign optimization, and performance analysis
A genuine interest in how AI is transforming customer service and a drive to be part of that transformation
Benefits
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!
Company
Intercom
Intercom is a software company that creates modern customer service software that redefines how businesses support their customers.
1001-5000 employees
H1B Sponsorship
Intercom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (5)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$240MKey Investors
Kleiner PerkinsIndex VenturesICONIQ Growth
2018-03-27Series D· $125M
2016-04-07Series C· $50M
2015-08-26Series C· $35M
Leadership Team
Eoghan McCabe
CEO, Chairman, and Co-founder
Ciaran Lee
Co-Founder
Recent News
2025-10-31
Company data provided by crunchbase