Mood Media · 21 hours ago
Senior Director of Partnerships & GTM Strategy
United States
Full-time
Remote
Director/Executive
10+ years expMood Media is the world’s leading experiential media company, optimizing on-premise retail customer experience and driving significant value for businesses and brands worldwide. The Senior Director of Partnerships & GTM Strategy is responsible for managing 3rd-party system integrations and the Go-To-Market engine for the Hospitality / QSR client vertical, ensuring client satisfaction and overseeing technical operations.
AdvertisingDigital SignageInternetMusic
Responsibilities
Define and manage the commercial and technical relationships with 3rd-party system partners (e.g., SignageOS, Canopy) and 3rd party CMS vendors
Orchestrate how data (events, menus, room status) flows through CMS partners to digital displays, interactive kiosks, and in-room entertainment systems to create a frictionless guest journey
Oversee the health of integrations in collaboration with Engineering
Act as the vertical lead for our Managed Services teams, providing the "Hospitality POV" to ensure support models and maintenance schedules align with hotel uptime and guest-experience standards
Identify and onboard "best-of-breed" partners in emerging technology, such as AI-driven wayfinding and personalized interactive guest portals
Own the messaging that explains how our ecosystem - supported by proactive Managed Services - solves legacy "data silo" problems and enhances the end-to-end guest journey
Collaborate with the Retail Media group to define how on-property advertising should be integrated into the guest journey. Provide market-specific insights to ensure advertising models are optimized for the hospitality environment
Develop high-level commercial tools, such as Integration Architecture Maps, that demonstrate the seamless flow of data from the POS to the guest’s screen and the back-end ad-engine
Serve as the primary subject matter expert at industry-defining events like HITEC and Phocuswright, and lead high-stakes customer pitches for our largest accounts
Lead the commercial rollout of new integrations and services, ensuring absolute alignment between Product, Marketing, and Sales teams
Partner with Sales leadership to drive co-selling opportunities with CMS, HMS, and media partners
Build the definitive playbook for selling an end-to-end integrated guest experience, effectively bundling software, Managed Services, and Retail Media into a single cohesive vertical offering
Establish and report on KPIs, including partner-influenced revenue, integration health metrics, advertising yield (ARPU), and the measurable impact on guest satisfaction
Other duties as assigned by management
Qualification
Required
Bachelors or Masters Degree in Business Administration, Marketing with focus on Product Marketing, Computer Information Systems; Product Design Engineering, or related field
10+ years working in Hospitality Tech including Hotel Management Systems and Digital Signage/CMS ecosystems
Able to manage complex technical partnerships while simultaneously leading product marketing and GTM initiatives in a matrixed environment
Strong negotiation and relationship building skills
Expert understanding of data flows, APIs, webhooks and CMS data feeds
Able to coordinate with internal Managed Services (SLA/support models) and Ad-Tech/Media teams to guide cohesion of systems ensuring back-end data and CMS front-end advertising content align
Clear and effective verbal and written communication skills
Excellent presentation skills across multi-level internal and external clients including senior leadership
Strong organizational skills and the ability to prioritize and multi-task efficiently
Detail oriented with strong analytical skills focusing on accuracy and precision
Ability to work successfully within a multinational, fast-paced, competitive environment
Company
Mood Media
Mood Media is a digital marketing firm focusing on the customer experience.
1001-5000 employees
H1B Sponsorship
Mood Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$807.36M2020-12-01Acquired
2015-10-31Post Ipo Debt· $13.33M
2015-08-06Post Ipo Debt· $50M
Leadership Team
Malcolm McRoberts
Chief Executive Officer
Jason Carlson
Chief Financial Officer
Recent News
2025-10-01
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2025-09-22
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