IQVIA · 1 day ago
Associate Director, Growth Marketing
Philadelphia, PA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$88K/yr - $244K/yr
7+ years expIQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. The Associate Director, Growth Marketing will lead strategy and execution of integrated marketing programs that drive revenue growth across IQVIA Digital’s portfolio, partnering closely with various teams to achieve measurable marketing outcomes.
AnalyticsHealth CareLife Science
Responsibilities
Lead the design and execution of integrated marketing programs, aligned with business and product objectives, that drive qualified pipeline and accelerate revenue growth
Develop multi-channel campaigns (email, paid media, webinars, events, and digital) aligned to product and business objectives, leveraging data-driven insights to optimize performance and ROI
Partner with GTM and event lead on participation in industry events, webinars, and trade shows to maximize engagement and lead generation
Use quantitative and qualitative data to inform differentiated programs and targeted tactics
Work closely with commercial strategy, sales, product, and content teams to ensure alignment and maximize ROI
Analyze campaign results and report on KPIs to evaluate success and inform future initiatives
Qualification
Required
To be eligible for this position, you must reside in the same country where the job is located
Bachelor's degree in marketing, business, or related field
7-10+ years' experience in Marketing with a focus on growth marketing, demand generation, or digital marketing within healthcare, life sciences, life sciences technology, and/or media industries, required
Proven success in developing and executing multi-channel marketing campaigns
Technical marketing skills including AdTech, SEO platforms, and Marketing Automation
Familiarity with Marketing Automation tools and analytics platforms (HubSpot, Marketo, Google Analytics) and CRM platforms (Salesforce)
Strong analytical skills with ability to translate insights into actionable strategies
Excellent leadership and communication skills; ability to influence across teams
Work Location: U.S. Remote
Preferred
Master's degree in marketing, business, or related field
Benefits
Incentive plans
Bonuses
Other forms of compensation
Health and welfare and/or other benefits
Company
IQVIA
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
10001+ employees
H1B Sponsorship
IQVIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (294)
2023 (261)
2022 (229)
2021 (208)
2020 (180)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-02Post Ipo Debt· $2B
2023-11-14Post Ipo Debt· $500M
2023-05-18Post Ipo Debt· $1B
Leadership Team
Chris Colapietro
Vice President, Customer Engagement
Jonathan Morris
VP & GM US Healthcare
Recent News
Sabin Vaccine Institute
2025-12-04
Company data provided by crunchbase