Newsela · 2 days ago
Director, Marketing Operations
United States
Full-time
Remote
Director/Executive
$120K/yr - $135K/yr
8+ years expNewsela is a company that transforms authentic content for K-12 classrooms, making it accessible to every learner. The Director of Marketing Operations will lead the strategic vision for marketing operations, ensuring alignment with growth targets and optimizing demand generation through advanced analytics and operational excellence.
E-LearningEdTechEducation
Responsibilities
Define and lead the Marketing Operations strategic vision and multi-year roadmap, ensuring alignment with Newsela’s marketing objectives, growth targets, and company OKRs
Serve as the senior leader over Newsela’s end-to-end Marketing Technology stack, defining the long-term architecture, integration strategy, governance model, and investment decisions
Establish and drive operational frameworks and standards that create measurable efficiency, scalability, and data accuracy across all marketing channels and GTM motions
Lead the enterprise marketing analytics function, leveraging AI-driven tools and models to deliver insights that inform GTM strategy, forecast performance, and optimize demand-generation workflows (e.g., predictive scoring, segmentation, content routing, attribution), improving lead quality, campaign efficiency, and overall funnel performance
Define and govern Newsela’s marketing attribution model, funnel performance standards, segmentation logic, and experimentation analytics
Partner with cross-functional stakeholders to ensure a unified, accurate view of pipeline, performance, and customer engagement across BI tools
Architect, optimize, and govern all core operational flows. Including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks
Ensure data integrity, system hygiene, and reliable data flow from website to Marketo to Salesforce and through downstream systems
Evaluate and implement new technologies that enhance automation, analytics, personalization, and operational efficiency
Act as a trusted strategic partner to GTM leadership, influencing decisions with operational insights and data-driven recommendations
Collaborate with program leads and channel owners to optimize campaign performance, improve conversion funnels, and accelerate demand generation
Partner with Finance and Sales leadership on forecasting, pipeline analytics, campaign ROI analysis, and planning cycles
Lead, expand, and mentor a high-performing Marketing Operations team, cultivating a culture of accountability, innovation, and continuous improvement
Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale
Oversee vendor relationships and guide cross-functional teams through operational change-management, system rollouts, and process transformation
Qualification
Required
8+ years in Marketing Operations, Revenue Operations, or Analytics within B2B SaaS environments
Deep expertise in advanced analytics, including attribution modeling, experimentation, forecasting, and BI tools (e.g., Tableau)
Proven ability to build complex systems, automate operational workflows, and establish scalable operating frameworks
Strong leadership skills with experience guiding teams through analytical and technical work
Exceptional communication skills, with the ability to distill sophisticated analyses into clear guidance for stakeholders at all levels
A strategic thinker with the capacity to operate at both a high altitude and a hands-on analytical depth
Benefits
Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
We are a fully remote company.
We provide a monthly tech stipend to support your WFH needs!
Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
Company
Newsela
Newsela is an Ed-tech startup that takes content from trusted providers and turns it into learning materials.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$172.16MKey Investors
TCVKleiner PerkinsOwl Ventures
2021-02-25Series D· $100M
2019-03-13Series C· $50M
2017-02-01Series B
Leadership Team
Pep Carrera
Chief Executive Officer
Dan Cogan-Drew
Co-Founder and Chief Academic Officer
Recent News
Government Technology US
2026-01-24
Company data provided by crunchbase