HOKA · 6 days ago
Director, Digital Concept Design, Footwear - HOKA
Portland, OR
Full-time
Hybrid
Director/Executive
10+ years expHOKA is a company committed to delivering exceptional business results and fostering an inclusive workplace. As the Director of Digital Concept Design for HOKA, you will lead the integration of digital innovation into performance footwear design, empowering creative teams and redefining design workflows.
ApparelE-CommerceFitnessShoesSporting Goods
Responsibilities
Define and drive HOKA’s digital design enablement roadmap, integrating 3D design, AI visualization, and prototyping tools into the footwear design process
Build and scale design tools and workflows that enhance creativity and efficiency for the entire design team
Rapidly prototype and test digital concepts, including AI-generated forms and interactive environments
Partner with VP of Design and Design Directors to set bold category vision and creative direction
Collaborate with internal and external teams to develop custom digital workflows and generative design systems
Empower the design community through training programs, toolkits, and hands-on support for digital and AI tools
Work closely with footwear design, innovation, engineering, and digital product teams to align tools with real-world needs
Prototype the future by developing and testing digital concepts that challenge convention and inspire new possibilities
Foster a culture of experimentation, learning, and cross-disciplinary collaboration
Lead, mentor, and develop a high-performing team, promoting innovation and continuous learning
Support career development and growth through coaching, feedback, and performance management
Drive a team culture rooted in trust, pride, and purpose, aligned with HOKA’s employee-centric values
Partner with Design Leadership Team and Brand Creative to define annual and seasonal creative vision and design direction
Attend seasonal kickoff events and travel to factories as required to bring digital concepts to life
Qualification
Required
Hold a bachelor's or master's degree in industrial design, product design, interaction design, or a related field
Bring 10+ years of experience in 3D footwear design, creative technology, or digital product creation, with a focus on tool-building and workflow innovation
Have 5+ years of people management experience, with a track record of building and mentoring creative teams
Demonstrate expertise in 2D and 3D NURBS + POLY design and render tools (e.g., Rhino, Modo, Blender, Zbrush, Grasshopper, Gravity Sketch, Unreal, Keyshot, Substance Painter, Adobe Creative Suite)
Lead generative AI platforms (e.g., Midjourney, Vizcom, etc.) and have deep knowledge of performance footwear design, tooling design, mold design, and footwear manufacturing techniques
Excel in performance footwear upper and tooling 3D modeling
Have experience developing and implementing digital workflows for design teams, including AI-assisted ideation, visualization, and prototyping
Are familiar with rapid prototyping, simulation, and digital-to-physical pipelines
Possess strong leadership and communication skills
Showcase a portfolio of creative excellence and technical innovation in digital design
Bring expert-level knowledge of running, outdoor, and lifestyle footwear competitive landscape
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company
HOKA
HOKA manufactures and provides footwear and apparel for gym and fitness.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jean-Luc Diard
Co Founder / President Hoka Europe / VP Advanced Product development
Nicolas Mermoud
Founder
Recent News
Media OutReach Newswire
2026-01-24
Footwear News
2025-12-02
Company data provided by crunchbase