Health Care Service Corporation · 1 day ago
Marketing Communication Consultant
TX - Richardson
Full-time
Hybrid
Mid Level
$56K/yr - $124K/yr
4+ years expHealth Care Service Corporation (HCSC) is a purpose-driven company committed to the professional development of its employees. The Marketing Communication Consultant will manage projects for the Brand Creative team, ensuring timely and on-brand delivery of marketing communications while collaborating with various stakeholders to enhance customer engagement and business growth.
Health InsuranceInsurance
No H1B
Responsibilities
Develop, review and produce audience specific marketing/sales product literature, newsletters, and other communications used in selling and retaining accounts and educating our members and potential members
Research, write, edit and assist in coordinating the production and publication of materials in print and/or electronic formats
Work with Marketing, Sales, Product Management, and Product and Market Research to create promotional plans for new introductions, change in ancillary benefits administrators; e.g., vision vendor
Assist Marketing and Sales staff to determine the most effective ways to convey the key benefits/features of our products to producers, clients, prospective clients, employees or members. Evaluate end result and is responsible for recommending any changes
Participate in budget planning and analysis. Review invoices and enter key information in database to track expenses per product line, communication medium, etc
Chair and/or serve on various communications committees and producer, employer and/or member newsletter committees
Work with Product Management and Legal to ensure collateral materials comply with federal and state legislation, BCBSA brand regulations, and minimize exposure to litigation
Collaborate with Legal, Medical Directors, Product Management, Marketing and Sales, E-Solutions, Product and Market Research, ITG, Graphics, and other professional and management staff to produce communications
Work with external consultants/vendors, including benefit program management (pharmacy benefits administrator), communications/marketing agencies, translators, photographers, fulfillment houses, and designers to develop content for newsletters and literature and manage the review, production, distribution, and budgetary processes
Keep track of usage and inventory for all literature within his/her purview
Arrange for documents to be posted to the Intranet and for translations of materials to other languages
Qualification
Required
Bachelor Degree or 4 years experience in writing, marketing and communication activities
4 years experience in communications
Clear and concise interpersonal, verbal and written communication skills
PC proficiency to include Word, PowerPoint and Lotus Notes
Self-starter with ability to handle multiple projects simultaneously
Preferred
Bachelor Degree in Journalism or Communications
Knowledge of HCSC products
Knowledge of various print, photo video production, and graphic design
Knowledge with Desktop Publishing
Benefits
Health and wellness benefits
401(k) savings plan
Pension plan
Paid time off
Paid parental leave
Disability insurance
Supplemental life insurance
Employee assistance program
Paid holidays
Tuition reimbursement
Other incentives
Company
Health Care Service Corporation
Health Care Service Corporation is a customer-owned health insurance company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Manika Turnbull
Senior Vice President & Chief Human Resources Officer
Recent News
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