Progressive Insurance · 1 week ago
Customer Strategist Lead - Organic Search
United States
Full-time
Remote
Mid, Senior Level
$98K/yr - $131K/yr
7+ years expProgressive Insurance is dedicated to helping employees move forward and live fully in their careers. As a lead customer strategist for organic search, you'll drive SEO strategies to enhance visibility for Progressive Commercial Insurance products and collaborate with various teams to achieve scalable growth.
Auto InsuranceAutomotiveCommercial InsuranceHealth InsuranceInformation TechnologyInsuranceLogistics
No H1B
U.S. Citizen Only
Responsibilities
Drive SEO strategies to enhance visibility for Progressive Commercial Insurance products across traditional search engines and emerging AI discovery platforms
Address technical challenges, optimize performance, and align SEO efforts with PR and branding to strengthen authority in the search landscape
Qualification
Required
A minimum of ten years of related professional work experience (e.g., definition and delivery of products through digital, voice, and agent channel experiences)
{OR} Bachelor's degree or higher and a minimum of seven years of related professional work experience (e.g., definition and delivery of products through digital, voice, and agent channel experiences)
Preferred
Proven success driving measurable organic growth for enterprise-level websites, with expertise navigating complex, highly regulated financial services industries
Expertise across technical, content, and offsite SEO, including Core Web Vitals, structured data, entity/knowledge graph optimization, multimodal search (text, image, video), and authoritative link-earning strategies
Deep fluency in SEO fundamentals with experience optimizing and testing for AI-driven and 'search everywhere' strategies including social search, video and LLMs
Advanced understanding of entity-first SEO, semantic search, and Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) frameworks, with the ability to build brand authority through digital public relations (PR) alignment and high-value mentions and links
Exceptional cross-functional communication and analytical skills, including writing dev-ready tickets, shaping content briefs, building dashboards and forecasts, and delivering strategic insights that drive data driven decision-making
Benefits
401(k) with dollar-for-dollar company match up to 6%
Medical, dental & vision, including free preventative care
Wellness & mental health programs
Health care flexible spending accounts, health savings accounts, & life insurance
Paid time off, including volunteer time off
Paid & unpaid sick leave where applicable, as well as short & long-term disability
Parental & family leave; military leave & pay
Diverse, inclusive & welcoming culture with Employee Resource Groups
Career development & tuition assistance
Onsite gym & healthcare at large locations
Company
Progressive Insurance
Progressive Insurance is a property and casualty insurance provider.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Quigg
Chief Strategy Officer
Kaitlin Marvin
Senior Manager of Data and Analysis - Data Strategy
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